Krysten Chavez
Brooklyn,NY
Summary
Dynamic media planning professional with extensive experience at Havas Media, excelling in budget management and performance analysis. Proven track record of optimizing multimillion-dollar campaigns, enhancing operational efficiency, and fostering cross-functional collaboration. Adept at strategic forecasting, driving growth opportunities, and delivering impactful insights that elevate brand performance.
Overview
6
6
years of professional experience
Work History
Director, Media Planning and Operations
Havas Media
New York, New York
09.2022 - Current
- Executed end-to-end media planning and budget management for multimillion-dollar campaigns across Shell.
- Developed annual budget models and forecasts in collaboration with Finance to align with business objectives.
- Managed daily, MTD, and YTD pacing, reallocating budgets based on ROI and audience insights.
- Delivered performance updates to senior leadership, emphasizing growth opportunities and strategic recommendations.
- Led cross-functional teams to implement process improvements and optimize workflows.
- Coordinated project timelines and resources to ensure timely completion of deliverables.
- Analyzed market trends to inform strategic planning and decision-making processes.
- Fostered relationships with stakeholders to support collaborative project efforts.
Planning Supervisor
Spark Foundry
07.2022 - 09.2022
- Led omnichannel media planning and supported forecasting across multiple AbbVie brands with a focus on efficiency, scale, and compliant execution.
- Partnered with cross-functional teams to streamline production workflows, reducing delays and improving creative delivery timelines.
- Analyzed channel performance to shape optimization plans tailored to audience behavior, funnel positioning, and brand goals.
Planning Senior Associate
Carat
09.2021 - 07.2022
- Supported global acquisition and brand campaigns across paid social, programmatic, and video for multiple Microsoft business units.
- Improved cross-team workflows and documentation, accelerating campaign delivery and increasing operational transparency.
- Built performance reports with insights tied to KPIs including ROAS, cost efficiency, and audience engagement.
Digital Investments Coordinator
Essence
12.2019 - 09.2021
- Planned and executed digital campaigns across display, OLV, audio, and paid social for Target’s national brand and retail initiatives.
- Owned pacing and performance reporting, providing insights that drove higher engagement and improved mid-funnel impact.
- Collaborated with analytics teams to test and scale high-performing audiences and placements.
Education
Bachelor of Arts - Communication Studies
Pace University
New York05-2020
Skills
- Media planning
- Budget management
- Performance analysis
- Strategic forecasting
- Cross-functional collaboration
- Campaign optimization
- Analytical thinking
- Operations management
Timeline
Director, Media Planning and Operations
Havas Media
09.2022 - Current
Planning Supervisor
Spark Foundry
07.2022 - 09.2022
Planning Senior Associate
Carat
09.2021 - 07.2022
Digital Investments Coordinator
Essence
12.2019 - 09.2021
Bachelor of Arts - Communication Studies
Pace University