Krystia Weagly
Casselberry
Summary
Visual Merchandising & Retail Operations Leader with 17+ years of experience enhancing customer experiences, driving store performance, and launching new locations across dynamic, high-growth retail environments. Proven ability to translate brand vision into impactful in-store execution and lead cross-functional teams to deliver excellence. Known for developing people, optimizing processes, and bringing a creative, customer-focused lens to merchandising strategy. Passionate about elevating performance brands like HOKA through immersive, consistent, and market-aware retail storytelling.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Store Manager & District Proxy
STARBUCKS COFFEE COMPANY
10.2011 - Current
- Manage and support visual merchandising consistency across 11 stores, collaborating with store teams to maintain high brand standards and seasonal execution.
- Lead all aspects of new store launches and remodels—including space planning, visual setup, fixture installation, and team merchandising training.
- Partner with national retailers (e.g., Target) to execute cohesive branded experiences in licensed locations.
- Coach and support underperforming stores with targeted visual and layout changes tailored to local challenges.
- Coordinate seasonal and promotional visual rollouts in collaboration with field teams, aligning merchandising with brand campaigns and sales goals.
- Design and lead culture events and recognition programs that reinforce visual excellence and team engagement.
Additional Roles at Starbucks
STARBUCKS COFFEE COMPANY
10.2007 - Current
- Assistant Store Manager (2010–2011)
- Shift Supervisor (2009–2010)
- Barista (2007–2009)
Operations Manager
Pablo's Master Jeweler Corp.
05.2019 - 05.2020
- Led merchandising and display strategy for high-end retail showroom, optimizing customer flow and product presentation.
- Implemented digital and in-store merchandising systems, improving inventory visibility and display consistency.
- Supported custom client experiences by designing visually compelling presentation layouts that aligned with brand aesthetic.
Education
Bachelor of Arts - Studio Arts
University of Central Florida
05-2010
Skills
- Visual Merchandising & Brand Execution
- Multi-Store Leadership
- Creative Display Strategy New Store Launches & Remodels
- Customer Experience Innovation
- Training & Team Development Cross-Functional Project Management
- Store Layout Optimization
- Performance Metrics & KPI Analysis Change Management
- Inventory & Product Flow Planning
- Field Team Collaboration
Accomplishments
- Oversaw visual execution and store setup across 10+ new and remodeled store launches; ensured brand cohesion, impactful displays, and optimized flow.
- Boosted weekly revenue from $36K to $62K at an underperforming store through layout adjustments, visual improvements, and team coaching.
- Stepped in as acting District Manager overseeing 11 stores, 200+ partners, and $462,300 in weekly revenue; led visual consistency and operational excellence across locations.
- Mentored and developed 3 District Managers, 1 Retail Recruiter, 5 Assistant Managers, and over 10 Store Managers—reinforcing visual standards, customer experience, and leadership.
- Recognized as Change Management Champion, spearheading initiatives that improved inventory accuracy, floor planning, and scheduling effectiveness.
- Honored with Area 96 Q4 Store Manager Excellence Award for creative problem-solving and leadership impact.
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Certification
- National Registry Food Safety Test Administrator/Proctor
- Accelerated Development Program Graduate
Timeline
Operations Manager
Pablo's Master Jeweler Corp.
05.2019 - 05.2020
Store Manager & District Proxy
STARBUCKS COFFEE COMPANY
10.2011 - Current
Additional Roles at Starbucks
STARBUCKS COFFEE COMPANY
10.2007 - Current
Bachelor of Arts - Studio Arts
University of Central Florida
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