Krystin Retzlaff
Appleton
Summary
Dynamic Sales Program Director with a proven track record at Alta Resources, driving P&L accountability and optimizing margins. Expert in client relationship management and strategic planning, I excel in developing teams and implementing data-driven marketing strategies, achieving significant growth and enhancing employee engagement.
Overview
26
26
years of professional experience
Work History
Sales Program Director
Alta Resources
Neenah
05.2008 - Current
- Responsible for P&L for over 5 unique client programs ranging from 2-50 team members.
- Drive company growth and margin optimization.
- Manage client program execution to deliver client sales and service expectations.
- Complete quarterly business reviews including recommendations for driving results, efficiencies, and ad hoc projects.
- Support Gallup partnership to driven employee engagement.
- Develop and grow team members and leaders.
Senior Sales Consultant
Aramark Refreshment Services
Menasha
01.2007 - 05.2008
- Responsible for growing regional territory through account acquisition, relationship building, account management.
- Selling an average of 2 new accounts per week.
- Continuously creating new marketing programs to increase potential clientele.
- Promoted to Senior Sales Consultant within first six months of employment.
Associate Manager
Gap Inc.
Milwaukee
12.2001 - 01.2007
- Drove sales results through coaching sales associates, reacting to business needs, and demonstrating passion and a sense of urgency for making things happen.
- Developed sales associates and managers through training programs, coaching, and giving/receiving feedback.
- Used companies success factors as a guide to develop myself and others.
- Merchandised product using standards and creativity to maximize gross margin.
- Created an exceptional customer experience for all customers through impactful customer service.
Assistant buyer
Carson pirie scott
Milwaukee
02.2001 - 12.2001
- Managed incoming product lines from purchase to delivery.
- Created and utilized selling reports to make decisions to maximize gross margin.
- Designed advertising layouts for newspaper and mailers.
- Communicated with vendors daily in regards to orders, shipping, and samples.
- Projected and re-projected sales for daily, weekly and monthly basis.
Retirement Plan Administrator
Kolb Lauwasser and Co S.C.
Milwaukee
07.2000 - 02.2001
- Record keeping of 401k and money purchase plans for all clients.
- Processed all client contributions and distributions.
- Compiled form 5500 per irs regulations.
Education
BBA - Finance And Marketing
University of Wisconsin-Milwaukee
Milwaukee, WI05.2000
Skills
- Program management
- Client relationship management
- Profit and loss accountability
- Data-driven decision making
- Marketing strategy development
- Sales forecast modeling
- Recruitment and hiring
- Strategic planning
- Conflict resolution
- Coaching and mentoring
- Budget coordination
- Business oversight
- Data analysis
- Marketing and promotion
- KPI tracking
- Strategic leadership
- Performance evaluation
Accomplishments
Alta Resources Nominee for Gallup Manager of the Year 2025
Timeline
Sales Program Director
Alta Resources
05.2008 - Current
Senior Sales Consultant
Aramark Refreshment Services
01.2007 - 05.2008
Associate Manager
Gap Inc.
12.2001 - 01.2007
Assistant buyer
Carson pirie scott
02.2001 - 12.2001
Retirement Plan Administrator
Kolb Lauwasser and Co S.C.
07.2000 - 02.2001
BBA - Finance And Marketing
University of Wisconsin-Milwaukee