Krystine Towner

Work History

Clutch

08.2023 - 08.2024

Oversaw planning, management, and execution of all internal and external Clutch-related events.
Worked cross-functionally and with client portfolio to develop event concepts, themes, and formats for internal Clutch events and external client events.
Collaborated with Account Management and Business Development on communicating client relationship insights to make introductions for assisting in sales pursuits.
Negotiated with venues, consultants, and vendors to secure rates that enhanced budgets.
Managed consultants and vendors before and during events to ensure and prioritize efficiency.
Worked with project management team to develop budgets and stay updated on financial reporting to internal departments and external agencies.
Oversaw post-event coordination including but not limited to debrief meetings, recognition of key constituents, financial reporting, and data transfer.
Experience with government contracts and handling confidential information.

Midtown Association

04.2022 - 09.2023

Maintained approximately 150 existing annual sponsorship relationships and identified additional potential sponsorship revenue (estimated $250K per year).
Managed renewals and negotiations. Ensured strong communication with sponsors, including providing proof of performance.
Led Market Manager and Events Manager to ensure all sponsorship deliverables were implemented.
Oversaw the Market Manager and market team to execute a strong farmer's market program plan and budget with over 200 weekly vendors, 5,000 weekly visitors, and over $550K in revenue annually.
Oversaw Events Manager and events team to execute an annual plan of events and promotions on budget.
Reported out key metrics and progress to the Executive Director and Board of Directors on a quarterly basis.

KTXL FOX40 News

08.2020 - 04.2022

Oversaw daily planning, booking, and production of the mid-day lifestyle show, Studio40 Live.
Oversaw 3 direct reports: Line Producer, Field Producer, and Production Assistant.
Worked closely with the sales department to cultivate segment ideas and sponsorship promotions for the show.
Developed and executed a marketing and branding strategy to improve viewership and attract advertisers.
Developed and executed a social media plan to engage viewers and grow our social platform.
Worked with talent and producers to manage the scheduling of off-site shoots, promo shoots, and fieldwork needed for the show.
Oversaw production and gave final buy-off on any creative/pre-produced packages for the show.
Oversaw and led a redesign of the show, from setting a new color palette to new graphics/animations, new music, and new pre-produced show open.

KTXL FOX40 News

08.2016 - 04.2022

Created promotional ad schedules for news broadcasts, station initiatives, upcoming events, and FOX network programming.
Developed partnerships with local non-profit organizations to create opportunities for community involvement and local events for our station and viewers.
Analyzed market research to develop marketing strategies to maximize brand awareness and engagement.
Planed and managed omnichannel marketing campaigns.
Worked closely with the sales staff to help create sponsorship packages through utilizing our news product, upcoming FOX40 sponsored events, and other opportunities that may arise.
Coordinated all aspects of on-air contesting and promotional giveaways for FOX40 and third-party sponsors.
Helped plan, coordinate, and staff all FOX40-sponsored community events and initiatives.
Strategically planned, bought, and managed an annual media budget to market our station and promote our product.
Managed FOX40 street team.

KTXL FOX40 News

10.2015 - 08.2016

Coordinated all aspects of sales-related promotions, sponsorships, and client/content integration with Creative Services, News, and Sales departments. This included on-air, digital, mobile, and event-marketing projects.
Created presentation templates, programming packages, and custom advertiser promotions.
Presented and pitched integration and marketing plans to current and prospective clients with sales personnel.
Acted as liaison between the Sales department and the News and Creative Services departments.
Evaluated the Sacramento marketplace media expenditures and collaborate with sales managers on key categories and prospects.