Krystle Ongjanco
Los Angeles,CA
Summary
Award-Winning Marketer: Accolades include Ad Age Marketer of the Year, Webby Awards, Campaign Experience Awards, Clio Awards, Digiday Content Marketing Awards, The One Show, Think LA, Google Design Winner, Westly Prize, Cisco Global Problem Solver Challenge, Halo Award Engage for Good (TikTok's very first marketing award) Proven Performance Innovator: drove millions in sales for new revenue channels at TikTok, built and ideated TikTok's very first mixed reality product integrations, developed CRM programs that continually engage our user base and drive user acquisition Excellence in Process Improvement: streamlined partnership RFP process to maximize opportunity by 10x, designed and developed the internal documentation on the team's purpose, roles, responsibilities, and OKRs, implemented the operational framework and rigor for our team strategy and partner engagement to ensure a strong and efficient collaboration across business units. Resourceful and resilient marketer: systematically pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven always to be improving numbers and driving the business forward and born connector and leader with proven analytical abilities and a clear understanding of Entertainment-industry customers. Forward-thinking marketing professional with a proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target.
Overview
13
13
years of professional experience
Work History
Entertainment Marketing for North America, Lead
TikTok Inc
11.2018 - Current
- Led the global entertainment marketing strategy to drive the narrative that TikTok is an entertainment platform
- Directed creative ideation for all campaigns including building, executing and overseeing entertainment marketing campaigns (live events, experiential, digital, OTT, paid media, out of home, retail)
- Spearheaded go-to-marketing strategies for the Sales and Business Development units based on brand perception analysis (market studies/trends, consumer data) and creation of cross-departmental business briefs
- Managed enterprise negotiations and legal compliance/deal point management across paid, co-marketing, co-selling and media trade partnerships
- Collaborated with senior-level entertainment constituents as a thought leader to inspire world-class innovation, drive product adoption, and influence strategic growth
- Leverage extensive knowledge of social media, video, programmatic buying, mobile apps, digital, and mobile marketing to provide thoughtful and persuasive recommendations
- Develop productive and authentic relationships, internally and externally, to drive continued and exponential growth of agency partnerships
- Established track record of reaching and exceeding partnership goals
- Proven ability to perform well in a highly dynamic, rapidly changing environment
- Created 1st ever cross-functional media plans that were adopted company-wide.
Senior Marketing Manager, Entertainment Marketing Manager
Snap Inc.
11.2017 - 10.2018
- Led the global media strategy to ensure best practices are shared and consistency is maintained across regions
- Collaborated with senior-level agency constituents as a thought leader to inspire world-class innovation, drive product adoption, and influence strategic growth
- Leveraged extensive knowledge of social media, video, programmatic buying, mobile apps, digital, and mobile marketing to provide thoughtful and persuasive recommendations
- Developed productive and authentic relationships, internally and externally, to drive continued and exponential growth of agency partnerships
- Ran Snapchat's very first Paid Media Marketing Campaign: provided social media and paid media expertise to develop Snapchat's very first brand campaign targeted to 35+ users
- Worked with internal data and privacy legal teams and negotiated contracts with Google, Pinterest, and Twitter to run Snapchat's very first paid media campaign.
Co-founder
Jara
11.2017 - 10.2018
- Jara provides emergency education to impoverished and disaster-affected communities around the world through the Jara Unit
- The Jara Unit is a personal handheld device that can be used anywhere, anytime, without requiring access to infrastructure
- Jara empowers people to rebuild their communities and continue their education, despite their circumstances
- Created integrated strategies to drive revenue and user acquisition to a SaaS start-up
- Won the following grants/awards: CISCO GLOBAL PROBLEM SOLVER CHALLENGE, Westly Prize, Google.org grant.
Marketing Director
FEAT Clothing
10.2016 - 02.2017
- Managed all revenue and brand opportunities including sales strategy, market activation execution, key account management, inventory control
- Managed monthly marketing budget and created pay-per-click campaigns on Facebook Ad Manager and Google AdWords
- Led SEO strategies and created keyword optimized copy
- Created influencer marketing collaborations with high profile digital talents like Logan Paul and Aly Raisman
- Built a social following across various digital platforms for the brand and sub brands and created facebook communities to help brand - audience relationships
- Increased revenue by 10x and created major marketing campaigns to drive brand awareness.
Campaign Manager
Coalition Technologies
03.2016 - 09.2016
- Developed sales strategies and plans to drive opportunities with existing customers
- Managed and developed trusted relationships with clients and helped them resolve their business challenges using paid media, SEO, and web development
- Sample Clients: CW Network, Oprah Winfrey, Audition Showdown, River Comics
- Developed company's solutions within the context of a broader marketing strategy
- Onboarded, trained, and mentored all new global employees and interns.
Campaign Manager
Dedicated Media, LIN TV
03.2011 - 04.2015
- Executed million-dollar programmatic media campaigns with the world's top brands
- Connected the performance and efficiency of direct response marketing with the scale and reach of brand advertising
- Maintained tracking report of conversions
- Managed PPC accounts with 7-figure budgets on Double Click (Clients: Mcdonald's, Verizon, Amazon, MGM Portfolio (pre-Amazon)
- Drove agency strategy around programmatic and social buying through technology platforms.
Education
B.A. Psychology, Linguistics -
University of California, Los Angeles
National Scholar, Valedictorian -
University of the Philippines Integrated School
Skills
- Award-Winning Marketer
- Proven Performance Innovator
- Excellence in Process Improvement
- Brand Strategy
- CRM Management
- Influencer Marketing
- Partnership Marketing
- Strategic Planning
- Media Planning
- E-commerce strategy
- Visual Branding
- Creative Direction
- Team Builder
- Global Minded
Websites
Awards
- Ad Age Marketers of the Year - TikTok/2020
- Winner of Halo Award Engage for Good - TikTok/2019
- Cisco Global Problem Solver Challenge - Jara/2018
- Westly Prize - Jara 2018
- Google.Org Design Award - Jara 2018
- United Nations Women, Los Angeles Cohort Board Member - 2018
- Summit Fellows Business Advisor - 2019, 2020, 2021, 2022
Affiliations
- Scuba Diver (PADI Open Water Scuba Diver)
- Honda Asimo Robotics Competition Winner
- Philippine National Scholar
- Golfer
- Pilates
- Podcasts
Languages
English
Native/ Bilingual
Tagalog
Native/ Bilingual
Spanish
Professional
French
Professional
Accomplishments
- Partnered with Hope in a Bottle to build a school (Pangayawan Elementary School) in Misamis Oriental, Mindanao, Philippines. Currently, our location in Mindanao is recovering from previous wars and is in desperate need of schools.
References
References available upon request.
Timeline
Entertainment Marketing for North America, Lead
TikTok Inc
11.2018 - Current
Senior Marketing Manager, Entertainment Marketing Manager
Snap Inc.
11.2017 - 10.2018
Co-founder
Jara
11.2017 - 10.2018
Marketing Director
FEAT Clothing
10.2016 - 02.2017
Campaign Manager
Coalition Technologies
03.2016 - 09.2016
Campaign Manager
Dedicated Media, LIN TV
03.2011 - 04.2015
B.A. Psychology, Linguistics -
University of California, Los Angeles
National Scholar, Valedictorian -
University of the Philippines Integrated School
Similar Profiles
TIANCHENG YANGTIANCHENG YANG
SENIOR SOFTWARE ENGINEER at Tiktok IncSENIOR SOFTWARE ENGINEER at Tiktok Inc
Sarah BangSarah Bang
Recruiter at TikTok, TikTok ShopRecruiter at TikTok, TikTok Shop
Allie RodgersAllie Rodgers
Creator Manager at New Beginnings Creator Network for TikTok Live and TikTok ShopCreator Manager at New Beginnings Creator Network for TikTok Live and TikTok Shop
Steve SobelSteve Sobel
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group
IRIS LOPEZIRIS LOPEZ
Senior Improvement Coach at CORE DistrictsSenior Improvement Coach at CORE Districts