Photoshot
KRYSTLE SALAZAR
Digital Marketing Specialist
MIAMI,FL
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
8
8
years of professional experience
Work History
Ad Operations Specialist
Criteo
11.2018 - Current
- Manage display, mobile, CTV/OTT campaigns according to client’s goal including campaign creation, budget setup, banner creation, tracking testing.
- Participate to campaign kick-off calls to understand clients’ goals and expectations.
- Work closely with Account Strategist to suggest and implement campaign changes as needed.
- Collaborated Creative services, Account Strangest, and Global Ops team utilizing tools like Photoshoot , Tableau, and MOAT Analytics.
- Monitored, analyzed, and optimized campaigns based on clients KPI’s (ROAS, Reach, View through rate, etc.).
- Create and maintain updated workflow checklists to ensure optimal configuration and setup.
DIGITAL MEDIA ASSOCIATE
PUBLICIS GROUPE
MIAMI, FL
10.2016 - 11.2018
- Assist in the creation of client's media plans/campaigns.
- Developed and executed Google Display and Search campaigns including keyword development, ad copy creation based on web page, ad testing, account set-up and restricting, bid and budget management.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Create competitive reports and presentations utilizing Google AdWords, ComScore and Media Tools insights based on client's goals.
- Managed and improves performance of Paid Search advertising and organic search traffic.
- Consult with vendors and creative team on a weekly basis to ensure proper execution occurs.
- Optimize and report ad relevancy daily or as needed.
DATA & ANALYTICS
06.2008 - 08.2011
- Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.
- Developed and Executed action plans that included reducing overall operational costs.
- Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management.
- Used Excel to create and gather reports with heavy data to present to higher management (Pivot tables, V-lookups, create reports using Access, and formulas to manipulate data).
Education
Associate - arts Business Administration
MIAMI DADE COLLEGE
Bachelor of Science - Office Supervision And Management
Miami Dade College
Miami, FL 08.2019 - 01.2021
Skills
Web and tech savvy, require little to no trainingundefined
Software
Tableau
Timeline
Bachelor of Science - Office Supervision And Management
Miami Dade College
08.2019 - 01.2021
Ad Operations Specialist
Criteo
11.2018 - Current
DIGITAL MEDIA ASSOCIATE
PUBLICIS GROUPE
10.2016 - 11.2018
DATA & ANALYTICS
06.2008 - 08.2011
Associate - arts Business Administration
MIAMI DADE COLLEGE
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