Summary
Overview
Work History
Education
Skills
References
Affiliations
Websites
Timeline
Generic

Ksenia Hanlon

Cooperstown,NY

Summary

Strategic Group Sales and Events Manager proficient in marketing concepts, territory management and sales planning. Innovative professional with 6 years of experience achieving targets for sales growth and revenue and obtaining new clients through prospecting and networking. Accomplished Sales and Events Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Organized [Job Title] experienced in coordinating and executing large- and small-scale events. Build rapport with venue management and personnel to foster seamless collaboration and execute exceptional event experiences.

Overview

7
7
years of professional experience

Work History

Senior Group Sales & Events Manager

Otesaga Hotel and Resort
Cooperstown, NY
01.2018 - Current
  • Responsible and on target for $3 million in group rooms revenue, along with $3.5 million in food and beverage revenue for 2023
  • Responsible and on target for $3.1 million in group rooms revenue, along with $4 million in food and beverage revenue for 2024
  • Draft contracts and obtain signed contracts for group and wedding bookings; negotiate when necessary
  • Book & manage group room blocks, meetings, weddings and events; Tours for walk-in customers (qualify & sell or pass to manager)
  • Achieve monthly room night and revenue booking goals
  • Solicit accounts within assigned market segment utilizing Salesforce, Knowland, CVENT and other resources
  • Arrange and greet on-site group contact for all pre-conference meetings
  • Arrange post-conference meetings with internal staff to debrief all events
  • Create and maintain accurate Banquet Event Orders (BEOs) for all upcoming events
  • Communicate and coordinate daily with other departments to ensure quality service to all group guests
  • Obtain signatures and necessary deposits/payments prior to arrival, or follow-up with Direct Bill clients
  • Build rate programs, promotions and group blocks; Update GRC, Meeting Agenda & BEOs as necessary
  • Attend Trade Shows, MPI meetings, HSMAI meetings and any other industry related meetings
  • Assist DOS with inventory management, year-end and year-out budgeting, weekly pace reports, sales calls, and recruiting new and old business for future bookings
  • Understand COMP Sets and group segments of the marketing plan and budgets
  • Proficient in Salesforce, IDeas, Amadeus/Delphi, Excel, MS Word, PowerPoint, Teams, etc
  • Understand MSA's for products used by hotel, review new products for implementation and lead trainings on new products with the team
  • Supervise and manage the office's event coordinators and event supervisor.

Promotional Agent - Satellite, Per Diem

Hart Agency
Syracuse, NY
09.2017 - Current
  • Customize marketing solutions to promote brands for agencies and clients
  • Use proven marketing strategies to meet clients' needs and goals
  • Interacting face-to-face with the target audience to increase brand awareness
  • Represent assigned brands in an enthusiastic manner to increase sales and revenue
  • Report back to Hart Agency on demographic information and consumer feedback
  • Adhere to all NYS SLA standards.

Bar Manager, Seasonal

Cooperstown Country Club
Cooperstown, New York
04.2017 - 09.2020
  • Prepare weekly schedules for bartender, barback and server staff to adequately cover all shifts
  • Monitor inventory of beverages to ensure adequate stock is maintained and to prevent excess pours or abuse by staff
  • Requisition purchases as needed
  • Oversee cleanliness of staff and physical bar area, paying special attention to possible health hazards and code violations
  • Resolve customer complaints promptly and according to company guidelines
  • Oversee the preparation of beverages and ensure quality of product served.

Reservations Sales Manager

Otesaga Hotel and Resort
Cooperstown, NY
01.2018 - 09.2018
  • Responsible for providing extraordinary service to all guests during the reservation process, pre-arrival, during their stay and after their stay
  • Able to accurately process all reservation requests, changes and cancellations by phone, fax, mail and email
  • Be familiar with all Resort policies, sell the Resort and all of the offerings to the guest
  • Well-spoken with a polite, engaging and patient personality on the phone, via email and in person
  • Able to work in a fast-paced environment
  • Able to resolve guest complaints and ensure guest satisfaction.

Administrative Office Assistant

Bassett Medical Center
Cooperstown, NY
01.2017 - 01.2018
  • Serve as the point of contact between patients and providers, ensuring optimum patient care
  • Schedule appointments and tests from a referral queue for over 20 providers
  • Obtain prior authorizations from a vast variety of insurance companies for medications or travel needs for patients
  • Track cancellations or incorrectly scheduled appointments in each provider's schedule to ensure proper and timely patient care
  • Manage providers Outlook calendars and their monthly assignments
  • Answer and triage over 100 calls each day for patients, providers, insurances, etc.

Volunteer Coordinator

Shelby Farms Park Conservancy
Cordova, TN
08.2016 - 12.2016
  • Assisted in planning and executing the Events Department goals
  • Recruited and organized volunteers and volunteer information
  • Trained and assisted front desk visitor center volunteers with interpersonal skills
  • Assisted in set up and break down of any event held at the park, including a the Greenline half and full marathon, food truck rallies, 'Canoes and Cocktails,' and an annual banquet dinner for the founders of the park
  • Organized and set up mobile gift shop for Starry Nights, including ordering merchandise and creating price points
  • Organized and set up pumpkin painting tent for Spooky Nights, order pumpkins and paint supplies
  • Assisted in post-event and logistics evaluation.

Contract Labor Manager

Shelby Farms Park Conservancy / PeopleReady
Cordova & Memphis, TN
08.2016 - 12.2016
  • Managed a diverse group of laborers in a multitude of environments
  • Verified and organize employees' time sheets
  • Planned and implemented parking logistics within the park on an everyday basis and during special events
  • Understood and implemented hiring and firing processes according to PeopleReady standards.

Education

Bachelor of Science -

State University of New York College at Cortland
01.2016

Skills

  • Client Acquisition
  • Contract Negotiations
  • Proposal Development
  • Sales Pipeline Management
  • Customer Service
  • Sales Strategies
  • Market Research
  • Account Management
  • Contract Management

References

  • Meg Kiernan, Senior Sales Manager, Retired, The Otesaga Resort & Hotel, 60 Lake Street, Cooperstown, NY, 13326, (607) 643-3726
  • Natalie Wilson, Executive Director, Levitt Shell, 420 North Cleveland St., Memphis, TN, 32104, (731) 676-0186
  • James Miles, Former CEO and General Manager, The Otesaga Resort & Hotel, 60 Lake Street, Cooperstown, NY, 13326, Contact information available upon request

Affiliations

  • Graduated Member of the Rising Sales Leader Council through HSMAI.

Websites

Timeline

Senior Group Sales & Events Manager

Otesaga Hotel and Resort
01.2018 - Current

Reservations Sales Manager

Otesaga Hotel and Resort
01.2018 - 09.2018

Promotional Agent - Satellite, Per Diem

Hart Agency
09.2017 - Current

Bar Manager, Seasonal

Cooperstown Country Club
04.2017 - 09.2020

Administrative Office Assistant

Bassett Medical Center
01.2017 - 01.2018

Volunteer Coordinator

Shelby Farms Park Conservancy
08.2016 - 12.2016

Contract Labor Manager

Shelby Farms Park Conservancy / PeopleReady
08.2016 - 12.2016

Bachelor of Science -

State University of New York College at Cortland

Similar Profiles

CREATE PROFILE
Ksenia Hanlon