Kseniia Vasilkova

• Developing concepts and visual direction for films, commercials, and branded content
• Writing director’s scripts with strong focus on narrative structure and editing decisions
• Planning and executing shoots, collaborating with production teams and creatives
• Directing scenes and working closely with cinematography, lighting, and visual composition
• Shooting video content, framing, and working with light and space
• Editing and supervising post-production, defining rhythm, pacing, and storytelling
• Evaluating and refining video content with focus on clarity, realism, and audience perception
• Providing creative and technical feedback to improve content quality and narrative flow
• Producing high-volume short-form content for social media (Reels, Stories)
• Adapting content for different platforms and workflows
• Managing full-cycle production from concept to final edit

Clients include Novikov Group, Ushatava, 2Mood, FoodLand, Samsung, Tanuki Family, Aperol, Machine Cinema, OpenArt and others.

• At 12Storeez, I was responsible for developing and executing social media marketing strategies while also working as the in-house videographer. My role combined hands-on video production with active involvement in marketing campaigns.
• Defined social media goals (brand awareness, lead generation, sales, engagement) and analyzed target audiences.
• Created and executed content plans, developing creative ideas.
• Collaborated with bloggers and influencers.
• Monitored and analyzed campaign performance, prepared reports, and optimized strategies.
• Filmed and edited over 300 videos within 6 months (1-2 per day), ensuring both quality and timely delivery.
• Contributed to planning and idea development during team meetings, brainstorming sessions, and project presentations.
• Participated in business trips and visits to production sites to create content.
• Focused on team KPIs: consistently delivered video content that achieved high engagement and contributed to reaching marketing goals.

• Managed social media accounts for the Probka Family restaurant group;
• Developed and updated news sections on the official website;
• Conducted food photography, interior shoots, event coverage, and editorial sessions for books and magazines;
• Produced and edited promotional videos.