Shreya Inani
Boston,USA
Summary
Mar-tech strategist with 6+ years of experience driving B2B and B2C growth through effective omnichannel tactics.
Core Competencies
- Marketing Automation: Proficient in CRM and marketing platforms
- Lead Generation and Budget Management: Expertise in inbound and outbound strategies
- Project Management: Agile and lean methodologies
Overview
10
10
years of professional experience
Work History
Partner Marketing Manager
Dassault Systemes
02.2024 - Current
- Managed Marketing Initiatives: Orchestrated channel marketing strategy and managed budgets for 18 different partners, boosting partner-generated revenue by ~33% from the previous year (Comet, My Client Engagement, Siebel)
- Growth Strategy Development: Collaborated with sales and internal marketing teams to align on direct and indirect lead generation tactics, achieving ~27% growth in the marketing pipeline
- Marketing Automation Implementation: Initiated a data-driven approach to monitoring partner marketing tactics, utilizing CRM tools such as Salesforce, Hubspot, Zoom Info, and Zoho to optimize performance and increase ROI by ~41%
Sr Marketing Analyst
HarbourVest Partners
05.2023 - 12.2023
- Platform Implementation: Led team to launch an RFP Tool (Loopio) in just45 days, on-boarding250 users using monday.com and Azure DevOps
- Inbound Marketing Execution: Improved lead generation and customer engagement by ~30% by streamlining processes using Salesforce, Seismic, Marketo, and On24
- Productivity Optimization: Advocated for KANBAN principles, resulting in a ~22% boost in productivity across departments
Sr Marketing Analyst
Charles River Interactive Inc
04.2023 - 05.2023
- Brand Awareness: Implemented a marketing plan that increased brand awareness by30%
- Lead Generation: Collaborated with marketing teams to develop and execute marketing campaigns that increased lead generation by20% (SFDC and GA4)
- Marketing Analytics: Build an analytics dashboard campaign insights using SFDC, Seismic
Product Marketing Analyst
University of Queensland
10.2020 - 07.2022
- Business Process Analysis: Re-organized business process flows, enabling effective analysis and decision-making which raised team satisfaction by30%; Salesforce, GA4, Tableau
- Data Analysis: Secured funding using data analytics on consumer behavior, preferences, and interactions with TMS, an AI-based training module
- Product Launch: Led global market research for product commercialization, identifying unique positioning and target market, securing Seed funding
Web Operations Analyst
Hewlett-Packard Inc.
04.2016 - 05.2018
Digital Marketing Coordinator
Aravali Associate
05.2015 - 03.2016
Education
Master of Business - Marketing and Entrepreneurship & Innovation
The University of Queensland
01-2020
Bachelor of Technology - Information Technology
Narsee Monjee Institute of Management Studies
01-2015
Timeline
Partner Marketing Manager
Dassault Systemes
02.2024 - Current
Sr Marketing Analyst
HarbourVest Partners
05.2023 - 12.2023
Sr Marketing Analyst
Charles River Interactive Inc
04.2023 - 05.2023
Product Marketing Analyst
University of Queensland
10.2020 - 07.2022
Web Operations Analyst
Hewlett-Packard Inc.
04.2016 - 05.2018
Digital Marketing Coordinator
Aravali Associate
05.2015 - 03.2016
Master of Business - Marketing and Entrepreneurship & Innovation
The University of Queensland
Bachelor of Technology - Information Technology
Narsee Monjee Institute of Management Studies
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