Kristen Torgerson

Create and manage digital marketing and digital strategy initiatives for diverse range of agency clients including SEO, PPC, retargeting, email marketing, social media, marketing automation, demand generation, conversion rate optimization, and HubSpot implementation.

• Direct content strategy and lead execution across email, web, paid and organic social, paid search and blogs
• Lead web design and development projects from start to completion for 2-5 sites simultaneously, serving as liaison between internal agency departments and external client representatives
• Develop scopes of work for both annual retainers and one time projects, ranging from individual initiatives to annual plans, via strategies, objectives, budgets and tactics to accomplish client goals, ensure KPIs are met and ROI efficiency is achieved
• Perform marketing data analysis & reporting
• Strategically plan, manage and optimize paid campaigns across B2B and B2C [local and national] client portfolio
• Pitch and implement revenue-generating and growth marketing strategies to grow the agency's client roster
• Conduct SEO audits to identify gaps in existing content and opportunities for new content, chances for on-page and off-page optimizations, and keyword phrase opportunities
• Communicate monthly performance statistics and use data to discuss future strategies with clients
  

• Developed and managed social media calendars to strategically plan and roll out content.
• Curated content and wrote social copy for the company CEO, 2 corporate family brand names, and a large group of advisors.
• Created written blog content to coincide with social media events and trending topics.
• Utilized HubSpot for social media publishing automation, reporting, and document management.
• Provided ongoing hashtag research, social media monitoring, and followed industry-related discussions.

• Managed all social media scheduling, automation, and content curation for the Rogue Marketing Agency brand and their healthcare industry client.
• Researched, wrote, and distributed original content for agency blogs, establishing Rogue as a thought leader in digital marketing strategy.
• Sought out new PR opportunities for agency participation in industry discussions, guest blogs, podcasts, and conferences.
• Created social and web graphics in line with established brand creative guidelines.
• Recommended and executed on new content distribution channels and automation tools.

• Promoted to Officer level position, then again to AVP during 4 year tenure.
• Served as primary communication point for client inquiries including accounting reports, documentation, website and tech support, billing, and tracking of deadlines and projects.
• Presented during on-site quarterly review meetings with CFOs, CIOs and their staff.
• Created and maintained a library of client presentations, schematics, and infographics, using Microsoft programs and standardized to fit within corporate marketing guidelines.
• Clients included 6 top tier public pension plans valued with over 54 billion in assets; all clients are referenceable.
• Repaired key relationship with one of the Dallas office’s primary clients, serving as both their main service contact and senior appointed account manager.

• Managed all aspects of a client transition, including technical market knowledge, use of proprietary software, communicating scope and timeline of projects, and ensuring all parties were kept up to date.
• Lead conference calls between clients, internal departments, and external banks to coordinate seamless transfer of accounts, including the creation of precise written transition guidelines.
• Recognized for professionalism, diligence, and partnership with multiple high profile clients.

• Trusted communication point for over 40 outside fund management entities, attracting more potential business opportunities for JPMorgan.
• Recognized for client satisfaction, assistance on extra projects, and maintaining quick turnaround time to clients.
• Managed projects related to account documentation, internal auditing requirements, and creation of procedural instructions and staff training.