KULJYOTI RANA
Seattle,WA
Summary
Strategic Product and Business Leader with 8 years of experience driving revenue growth in e-commerce and consumer sectors. Scaled businesses over $300M through effective category expansion, supplier negotiations, and pricing strategies. Holds an MBA with expertise in strategy consulting and founder-led ventures, showcasing cross-functional leadership in global environments.
Overview
11
11
years of professional experience
Work History
Product Manager - Baby, Beauty and Personal Care
Amazon
Seattle, WA
10.2025 - Current
- Expanded ownership from a single Baby category to an integrated Baby, Beauty, and Personal Care portfolio totaling $323M in annual revenue, managing ~500 SKUs and 16 supplier relationships. Delivered 17.1% YoY growth through portfolio rationalization, supplier optimization, and targeted assortment expansion.
- Led a major supplier transition in the Diapers category, securing materially improved commercial and operational terms including lower logistics costs and improved fulfillment capabilities, generating $1.6M+ in annual savings and 700+ basis points improvement to profitability.
- Designed and executed a category growth strategy for Infant Wipes in response to slowing demand, introducing new pack sizes, simplifying pricing and messaging, and building a forward-looking innovation roadmap focused on sustainability and specialty use cases.
- Managed high-risk supply disruption post supplier exit, protecting subscription customers and sequencing product availability by inventory risk while executing recovery plan through pricing, promotions, and marketing initiatives.
- Led supplier negotiations addressing $2.6M tariff-driven cost exposure, reducing proposed increases to $1.8M and prioritizing operational efficiencies, while ensuring long-term partner relationships and supply continuity.
- Served as negotiations lead for annual planning and execution, establishing operating rhythms and performance tracking to align finance, supply chain, and marketing teams, targeting 100 basis points in cost improvement by 2026.
Senior Program Manager, Deals
Amazon
Seattle, USA
08.2023 - Current
- Developed growth and monetization strategy for large consumer portfolios, defining annual goals and success metrics; projected initiatives to deliver $700M incremental revenue.
- Led product strategy and roadmap for internal planning and performance tools, translating business requirements into functional specifications and metrics; solutions unlocked 10K+ annual hours in operational efficiency.
- Launched real-time reporting and offshore execution models to support peak-event decision-making, improving execution quality while reducing manual effort by ~400 hours.
- Identified workflow and tooling gaps through customer and stakeholder discovery, enabling 40% reduction in recurring operational effort via targeted automation and process redesign.
- Partnered with finance, operations, and product teams to translate strategy into executable roadmaps and achieve measurable business outcomes.
Senior Vendor Manager, Education Supplies category
Amazon
Seattle, USA
07.2021 - 07.2023
- Owned full P&L and growth strategy for the Education Supplies category, delivering 30.7% year-over-year revenue growth through assortment expansion, pricing programs, and operational improvements.
- Negotiated $24.2M net commercial value across supplier contracts, logistics, and selection expansion, earning recognition as top negotiator during annual vendor negotiations.
- Consolidated fragmented supplier portfolios into cohesive sourcing strategy, generating $24.3M incremental revenue and improving contribution margins by 28 basis points.
Summer Associate, Business Analytics and Product Operations
MOBS Fashion
Raleigh, USA
05.2020 - 08.2020
- Led automation and process integration initiatives, achieving 40% reduction in cycle time and 300% increase in annual throughput.
- Designed and implemented inventory management system, aligning business goals with prioritized features and KPIs to drive 52% sales increase.
- Developed value-based pricing model through market research and willingness-to-pay analysis, resulting in 57% improvement in net profit.
Founder and Brand Manager
Backyard Bakery
New Delhi, India
03.2018 - 06.2019
- Founded and scaled a consumer brand to $100K in annual revenue by owning product development, pricing, marketing, and operations.
- Launched six new products based on customer research and testing, contributing to 30% sales growth.
- Acquired 20K+ customers, established partnerships with 15 platforms, and led a team of 4 to execute 200+ events.
Analyst, Strategy and Business Development
Ernst & Young
Gurgaon, India
04.2015 - 07.2018
- Conducted strategic and financial assessments for 10 client businesses, identifying over $5M in revenue opportunities.
- Streamlined internal marketing and CRM processes, improving engagement by 20% and reducing expenses by $25K annually.
- Mentored new analysts, boosting productivity and utilization by more than 20% within three months.
Education
MBA -
University of North Carolina, Kenan-Flagler Business School
Chapel Hill, NC05.2021
Bachelor of Business Studies - Finance
University of Delhi, Shaheed Sukhdev College of Business Studies
New Delhi, India05.2014
Skills
- Product strategy and management
- Portfolio and category growth
- Supplier negotiation and partnerships
- P&L ownership and management
- Market research and analysis
- Revenue growth strategies
- Monetization and pricing strategies
- Business strategy development
- Go-to-market execution
- Process optimization techniques
- Operating models and metrics
- Cross-functional leadership skills
- Executive stakeholder engagement
Timeline
Product Manager - Baby, Beauty and Personal Care
Amazon
10.2025 - Current
Senior Program Manager, Deals
Amazon
08.2023 - Current
Senior Vendor Manager, Education Supplies category
Amazon
07.2021 - 07.2023
Summer Associate, Business Analytics and Product Operations
MOBS Fashion
05.2020 - 08.2020
Founder and Brand Manager
Backyard Bakery
03.2018 - 06.2019
Analyst, Strategy and Business Development
Ernst & Young
04.2015 - 07.2018
MBA -
University of North Carolina, Kenan-Flagler Business School
Bachelor of Business Studies - Finance
University of Delhi, Shaheed Sukhdev College of Business Studies