Kulsum Sadia Syeda
Houston,TX
Summary
Results-driven Digital Marketing Associate specializing in Shopify e-commerce operations. Expertise in product management, order processing, and website optimization enhances customer engagement and streamlines processes. Leverages a Master’s in IT Management and technical acumen to implement data-driven strategies that drive revenue growth and operational efficiency.
Overview
2
2
years of professional experience
Work History
Digital Marketing Associate
Conversion Bug
Hyderabad, India
10.2017 - 06.2019
- Managed and optimized multiple e-commerce websites built on Shopify, ensuring smooth day-to-day operations.
- Managed website content, optimized product listings for SEO, and enhanced overall site performance.
- Conducted Facebook audience research to identify target segments, leading to improved ad targeting and performance.
- Managed social media accounts, developed content strategies, and analyzed engagement metrics to inform future campaigns.
- Collaborated with designers and developers to improve user experience and conversion rates across e-commerce platforms.
- Processed customer orders, tracked shipments, handled returns, and maintained accurate order records.
- Uploaded, edited, and removed products, updated pricing, descriptions, images, and inventory levels.
- Handled backend operations including inventory coordination and basic store customization.
- Worked with cross-functional teams to achieve goals.
Education
Master's - IT Management
Indiana Wesleyan University
Marion, IN07-2025
Skills
- Digital Marketing Strategy
- E-commerce Operations
- Social Media Management
- Shopify Store Management
- Website Content Management
- Social media planning
- Facebook Audience Research
- Product optimization
- Inventory management
- Cross-functional collaboration
Languages
English
Professional
Urdu
Professional
Turkish
Limited
Timeline
Digital Marketing Associate
Conversion Bug
10.2017 - 06.2019
Master's - IT Management
Indiana Wesleyan University