Summary
Overview
Work History
Education
Skills
Certification
Timeline
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KULTHUM ASHA

Baltimore,MD

Summary

Experienced marketing professional skilled in digital-first strategies, specializing in e-commerce management, email marketing, and social media. Recently completed Google's Digital Marketing and E-commerce Certificate program. An accomplished creative writer and adept market researcher with expertise in quantitative and qualitative methods.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Graduate Assistant

TOWSON UNIVERSITY
08.2023 - Current
  • Created and designed eye-catching flyers to promote the new Master's program in Business Analytics to effectively attract prospective students
  • Crafted comprehensive proposals for presentation to the department board, utilizing thorough research and data analysis to support strategic program initiatives
  • Managed the organization's social media platforms, including content creation, community engagement, and KPI analysis, resulting in improved online visibility and audience engagement.

Digital Marketing Assistant

TRAVELTUBE
05.2022 - 07.2022
  • Conducted market research to identify trending content and influential figures
  • Created and presented pitch materials, proposals and presentations.
  • Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
  • Gained proficiency in Google Ads, SEO, and Google Trends for program support and market trend analysis.


Content Writer Intern

MUNOZ PUBLISHING HOUSE
08.2020 - 10.2020
  • Led a team of three to successfully launch the new poetry program, resulting in a 60% increase in program enrollment
  • Demonstrated strong writing, editing, and proofreading abilities, consistently delivering engaging and error-free articles
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Completed thorough research into assigned topics.

Education

BACHELORS - SOCIAL SCIENCE

Glasgow Caledonian University
Glasgow, Scotland
02.2023

MASTERS - MARKETING INTELLIGENCE

Towson University
Baltimore, MD
05.2025

Skills

  • SEO
  • Email Campaigns
  • Effective Researcher
  • Influencer Networking
  • Scriptwriting
  • Research proposal writing
  • Creative Writing
  • Visual Presentations
  • SPSS
  • Canva
  • TikTok
  • Instagram
  • Grant Proposal Development

Certification

  • Psychology - Coursera
  • Supply Market Analysis - Coursera
  • Scriptwriting For Pilot Episodes - Coursera
  • Foundations For Digital Marketing and E-commerce - Coursera
  • Understanding International Relations Theory - Coursera
  • PowerPoint - Microsoft Examination Certificate

Timeline

Graduate Assistant

TOWSON UNIVERSITY
08.2023 - Current

Digital Marketing Assistant

TRAVELTUBE
05.2022 - 07.2022

Content Writer Intern

MUNOZ PUBLISHING HOUSE
08.2020 - 10.2020

BACHELORS - SOCIAL SCIENCE

Glasgow Caledonian University

MASTERS - MARKETING INTELLIGENCE

Towson University

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