Hi, I’m
Kulwinder Kaur
Digital Marketing Specialist
NY
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
9
years of professional experience
4
Certification
Work History
MatchMySound
Digital Marketing Specialist
02.2022 - 11.2023
Job overview
- Nurtured leads on HubSpot CRM, achieving 97% opt-in response and 71% lead generation rates
- Launched SEO campaign for high-volume long-tail keywords that generated 11,000 unique visitors and designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve visitor-to-paid conversion rate by 75%
- Revolutionized email marketing campaign, implementing segmented lists and optimized content, improving open rate by 28% and increasing conversion rate by 12%
- Implemented A/B testing methodologies to optimize landing pages and improve conversion rates, resulting in 82% increase in online sales
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
- Created social media content with innovative brand messaging to support new product launches
Cogneesol
Digital Marketing Specialist
09.2016 - 12.2021
Job overview
- Created 40+ marketing campaigns to promote new services, increasing list size by 64% re-acquiring 24% of legacy customers, and distributing reports, presentations, and other materials
- Implemented structured PPC strategy, managing a$50,000 monthly budget and effectively reducing cost- cost-per-acquisition by 10%
- Redesigned website interface with a focus on UX/UI, contributing to a 32% reduction in bounce rate and a 9% increase in average visit duration
- Managed a team of 4 marketing specialists, provided strategic leadership and project coordination enhancing team efficiency by 30%
- Collaborated with 10+ graphic designers to design visually appealing and attention-grabbing advertising campaigns, which attracted over 540+ organic leads
- Leveraged big data to create a targeted marketing strategy, increasing return on investment by 27%. Executed strategic on-page and off-page SEO optimization, resulting in a web traffic growth of 35%. Transformed online advertising, leading to a 22% increase in advertisement performance, reducing PPC costs by 15%
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy
EH1 InfoTech
Search Engine Optimization Executive
02.2015 - 09.2016
Job overview
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week
- Contributed to SEO optimization efforts, leveraging keyword analysis and link building which increased site visibility by 21%
- Optimized website SEO, increasing organic search traffic by 37% and improving position in SERP by 5 places
- Conducted web analytics with focus on consumer behavior, helping to streamline website design and layout, improving user experience by 20%
Education
Sikkim Manipal UniversityIndia
MBA from IT, Marketing
07.2016
Punjab Technical University India
Bachelor of Science from (Electronic & Communication)
07.2011
Skills
- Advertisement Platforms: Google Ads, Facebook Ads Manager, LinkedIn Advertising,Adsence,Instagram Advertisement,Bing ads,Mobile ads,Youtube ads, Adroll
- Technical Skills: SEO, SEM, Google Analytics, Google Adwords, Google Search Console,Conversion Rate Optimization,Meta Business, HTML, Google 360,Web Analytics, WordPress,Core Reporting, funnel creation,Data Analytics,Google Analytics Setup
- Project Management: Asana, Trello, Zoho,Mondaycom,Ringcentral, Clickup
- Content Creation Skills: Copywriting, Graphic Design, Video Editing, Visual Storytelling, Blogging
- Marketing Management Tools: CRM (Salesforce, Hubspot), Email Marketing Software (Mailchimp, Constant Contact), Google Tag Manager, Ahrefs, SEMRush,MailChimp, GetResponse,Chat GPT
- Other Marketing Skills: Strategic Planning, Marketing Research, Customer Journey Mapping, A/B Testing, Social Media Outreach,ABM Marketing,Multi-Channel Marketing,Campaign Development
Certification
- Hubspot Digital Marketing & Software
- Google AdWords Certification
- Google App Certification
- Google YouTube Certification
Timeline
Digital Marketing Specialist
MatchMySound
02.2022 - 11.2023
Digital Marketing Specialist
Cogneesol
09.2016 - 12.2021
Search Engine Optimization Executive
EH1 InfoTech
02.2015 - 09.2016
Sikkim Manipal University
MBA from IT, Marketing
Punjab Technical University
Bachelor of Science from (Electronic & Communication)
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