Summary
Overview
Work History
Education
Skills
Timeline
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KUNAL SHAH

Summary

Over the past 12+ years as a product, I have loved delivering intuitive and delightful user experiences. My approach is heavily data-driven and focused on the needs of the user. I take pride in my ability to construct, tinker, and tell stories and collaborate with stakeholders to identify user needs and translate them into precise engineering requirements. This process has allowed me to contribute to creating highly successful products that strongly resonate with users.

Overview

12
12
years of professional experience

Work History

Lead Product Manager

Wisely By ADP
08.2022 - Current


Products: Wisely pay card & Wisely direct card


Stakeholders: Members, call center agents, compliance and legal team, fraud/dispute agents, operations team


Third-party vendors: Quavo, Box, Ingo, Papaya, Plaid


Achievements:

  • I have successfully developed and executed a targeted product roadmap to address high call volume areas with insufficient self-service options in the Wisely app, IVR, and Chatbot.
  • By implementing 2-way SMS, enhancing fraud rules, and proactively communicating with members, I achieved a 43% increase in successful transactions and reduced call volume by 52%.
  • Furthermore, I streamlined dispute management through the app and IVR, resulting in a 72% decrease in calls, reduced average handling time to 3 minutes, and boosted app store ratings by resolving member complaints more effectively.
  • Additionally, I tackled various issues such as card replacement, delivery status updates, forgotten PINs, balance inquiries, and delayed deposits by implementing in-app, IVR, and proactive notifications. As a result, there was a marked increase in NPS scores, a 12% improvement in member retention, and a 27% surge in card usage revenue.
  • In addition, I deployed an in-house tool to enhance document processing, replacing the third-party vendor Box and reducing account closures by 42% due to document submission issues during fraud.
  • Finally, I oversaw the migration of call center agents to a new CRM portal, resulting in a remarkable 72% increase in first call resolution and a significant improvement in member satisfaction.

VP, Digital Product Manager

City National Bank
03.2018 - 08.2018


Products : Consumer banking - Deposit accounts, Credit Cards, Loans & Line of Credits


Stakeholders : Members, Account managers, Compliance and legal team, Operations team


Third-party vendors : FIS, TSYS, Plaid, Visa


Achievements :

  • I have successfully streamlined the new member enrollment and onboarding processes by using digital tools. This has led to a reduction in account manager handling time and a significant 62% increase in self-member enrollment rate via CNB.com.
  • I spearheaded the integration with Plaid, which has greatly improved the member experience by providing clear visibility into account balances and transaction management. This enhancement has resulted in a substantial 23% increase in Net Promoter Score (NPS) and a noteworthy reduction in customer complaints, leading to positive app store ratings.
  • Additionally, I created and executed a product roadmap to integrate with FIS and Plaid for deposit account processing to improve digital money movement functionalities. As a result, we have seen a noteworthy 68% increase in digital money movement transactions, including a high volume of remote check deposits during tax season, wire transfers, a 32% increase in bill payments, and a 19% increase in incoming deposits.
  • Our integration with TSYS for credit card payment processing and dispute management has led to an impressive 82% enrollment in autopayments, increased credit card purchasing, and on-time payments due to improved visibility into external account balances upfront with Plaid integration.
  • Finally, I have simplified loan and line of credit management on digital platforms, leading to a reduction in support calls.

Senior Business System Analyst

The Walt Disney Studios
10.2016 - 03.2018


Product : Residual Payment System


Stakeholders : Guilds (writers, directors, actors), businesses, check/voucher issuers, legal and compliance


Achievements :

  • I was deeply involved in enhancing the complex residual payment system to ensure compliance with legal requirements and standards. Our collaborative efforts resulted in improved visibility by transforming the system into a more efficient digital platform, leading to reduced approval and maintenance timelines.
  • Furthermore, I closely collaborated with the product and development teams to create a new residual payment system capable of computing residual payments, generating vouchers, and issuing quarterly checks. This initiative significantly reduced redundant vouchers, payment errors, and delays in both quarterly payments and audits.

Product Manager

T-Mobile
09.2015 - 09.2016


Products : POS system, customer service tool


Stakeholders : Customer service representatives, compliance and legal, Operations


Achievements :

  • I have developed a system aimed at streamlining the customer service process for T-Mobile representatives. This system enables the onboarding of new customers and provides existing customers with a quick and convenient way to make inquiries, modifications, additions to their plans, payments, and purchases using mobile devices and tablets.
  • Additionally, I conducted user testing to validate product design decisions, resulting in an improved user experience. I also analyzed user behavior and usage data to identify opportunities for product enhancement.

Senior Product Analyst

ADP
06.2013 - 09.2015


Products : Time management system


Stakeholders : Business team, operations team, marketing team, compliance and legal


Achievements :

  • I have created a time management system specifically designed for small businesses. The system can track employee work hours, manage break times, generate time-sheets, and handle payment processing. It also includes features for managing accruals, sick leave, and vacation time.
  • I worked with business and engineering teams to identify and incorporate product improvements based on customer feedback. Additionally, I developed thorough product specifications and user stories to guarantee product quality and ease of use.

Quality Assurance Engineer

Wells Fargo
03.2013 - 05.2013


Products : Digital Wallet


Stakeholders : Business team, Dev team


Achievements :

  • Managed the development of digital wallet features for phone and watch payments. Ensured that the system functioned as expected, enrolled Wells Fargo accounts, validated services, provided nearby coupons, and assisted customers with any issues they might have had.

Quality Assurance Test Engineer

American Honda Motor Company, Inc
05.2012 - 03.2013


Products : Fit EV, AHA Radio


Stakeholders : Business team, Dev team


Achievements :

As a QA test engineer on the Fit EV project, developed and maintained quality assurance processes that improved product quality and customer satisfaction.

Education

Certified SAFe 5 Product Owner/Product Manage

SAFe 5
Los Angeles, United States

MBA - Project Management

United States University
San Diego, CA
12.2016

Master of Science - Engineering Management

International Technological University
San Jose, CA
08.2015

MBA -

Southern States University - San Diego
San Diego, CA
03.2013

Bachelor of Science - Mechanical Engineering

Gujarat University
Ahmedabad, Gujarat, India
07.2009

Skills

  • Developing product roadmap
  • Stakeholder management and third-party vendor management
  • Product Sense: Conceptualizing current product, understanding pain points, and prioritizing features
  • Product Strategy: Conducting market and competitor research, analyzing data, identifying product OKRs and KPIs, designing APIs and backend systems, and user experience design
  • Delivery and Analysis: Managing from concept to delivery and continuous improvements

Timeline

Lead Product Manager

Wisely By ADP
08.2022 - Current

VP, Digital Product Manager

City National Bank
03.2018 - 08.2018

Senior Business System Analyst

The Walt Disney Studios
10.2016 - 03.2018

Product Manager

T-Mobile
09.2015 - 09.2016

Senior Product Analyst

ADP
06.2013 - 09.2015

Quality Assurance Engineer

Wells Fargo
03.2013 - 05.2013

Quality Assurance Test Engineer

American Honda Motor Company, Inc
05.2012 - 03.2013

Certified SAFe 5 Product Owner/Product Manage

SAFe 5

MBA - Project Management

United States University

Master of Science - Engineering Management

International Technological University

MBA -

Southern States University - San Diego

Bachelor of Science - Mechanical Engineering

Gujarat University
KUNAL SHAH