Kunal Vanjani

Driven marketing professional aspiring to make a mark in the sports industry by bringing theory from academics and internship experience, along with strong passion and creativity. Recognized for the ability to use digital marketing ideas to improve rankings, conversion, and click-through rates. Talented in creating innovative social media presence to achieve powerful digital campaigns. Creative market strategist focused on enhancing business with the collective corporate goal of increasing market share and brand value. Proven record in managing product launches that increase brand awareness and sales.

• Instrumental in establishing Sigma Nu at ISU and recognized as a Founding Father of the fraternity.
• Generated campaign response rates of between 6% and 8% (up to 4 times the industry average).
• Created a personalized and targeted alumni email campaign for Sigma Nu, resulting in a 35% increase in click-through rates.
• Raised $30,000 for charitable causes during my alumni relations position with Sigma Nu Fraternity.
• Increased engagement across Five Seasons social media accounts by 40% through a user-generated content campaign.

• Social Media Marketing: ROI
• Conversion Optimization Certification
• Google Certifications (Advertising, Analytics, Social Media Specialist)

Sigma Nu Fraternity (Illinois State University)

Alumni Relations Chair (2017-2020), Founding Father

• Worked closely with the Senior Vice President of Merrill Lynch to raise over $20,000 in donations for St. Jude Children's Hospital.
• Organized 150+ person events such as golf outings and receptions involving alumni and Illinois State University faculty.
• Worked with President Larry Dietz of Illinois State University to organize and host a reception dinner within the Hancock Stadium club engaging 100 alumni guests.
• Connect with important executives and lawyers who serve as an active role of the chapter's successful alumni advisory board to make sure the organization is not under financial stress or due to any legal backing.
• Worked with many charities such as Susan G. Komen and St. Jude Children Hospital to raise donations and awareness.
• Promote the chapter's participation in various community service activities, charity work and philanthropies on social media platforms as well as a quarterly alumni newsletter.