MS Office Suite
Kurt Allen Gilmore
Marketing & Revenue Leader
Indianapolis,Indiana
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
18
18
years of professional experience
2
2
Certification
Work History
SVP of Brand + Digital Marketing
Indiana Economic Development Corporation
02.2023 - 04.2024
- Led and delivered a brand (new brand - not rebranding) that resulted in Indiana for the Bold.
- Directed market expansions to propel business forward, meet changing customer needs.
- Identified opportunities to improve business process flows and productivity by modernizing and integrating the tech stack - resulting in an increased of team productivity of 40%.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Increased direct investment (including foreign direct investment) through sales program overhaul, market campaigns, and new product launches.
- New product launches included READI, ConnectIND, and INAPEX.
- Fostered new business through participation in trade shows, events and initiating communications with strategic targets via phone, email and social media.
- Improved website from barely functioning to massive performance improvements resulting in year-over-year improvements on web including 223% increase in traffic, increased organic traffic to account for 50% of overall traffic, and improvement the bounce rate from 89% to 52%.
- Led the brand, digital, and marketing teams - which included 10 direct employees, 4 contractors, and 15 vendors/agencies.
Head of Marketing
Boardable
12.2020 - 10.2022
- Led and launched a rebranding
- Built a new website to match the new brand that resulted in the global bounce rate on the site to improve from 80% to 17%, average visit time on site increased from 1:07 to 4:34, new visitors increased by 70%, returning visitors increased by 133%, Demo requests increased by 102%, organic visitors increased to 70% of all website traffic
- Rebranding, website rebuild and data governance improvements all completed in 5 months.
- Developed a demand generation strategy and implemented a new funnel strategy that created the largest funnel of MQL (increased 141%) resulting in improved conversion to paid customer from 1.5% to 5.2% and drove product led growth (PLG) from 1% of paying customers to 5% of paid customers.
- Developed a social strategy that increased LinkedIn engagements rates from 2.1% to 7.9%, followers by 90%, LinkedIn channel MQLs by 47%.
- Developed and deployed a content strategy that delivered a formalized events strategy both in-person and virtual, launched the Boardable blog, formalized SEO strategy, created 39 highly engaging assets (versus the previous 12 months only 10 pieces were created).
- Improved the backend revenue operations to become more data and insights driven. This improvement was driven by improving and updating the martech stack as well as deploying enterprise data improvements resulting in the entire revenue team moving from output to impact activities.
- Drove efficiencies with diminishing budgets - CAC improvement of 55%.
- Promoted two times in 17 months.
- Served as leader to a team of 6 incredible marketers.
- Won AIGA Show Award 2022 in partnership with Anchor & Alpine for the Boardable website design.
CEO/Co-Founder
C+G Velocity Solutions
05.2020 - 07.2021
- Started a consulting business to early stage (pre-seed through seed stage) SaaS companies seeking growth.
- Made a little bit of money, but mostly came to understand the power of bartering for services.
- Learned an amazing amount about the initial days of starting a business.
Marketing Strategy Director
Crowe LLP
05.2014 - 04.2020
- Developed & deployed GTM strategies including fully integrated campaigns for a diverse portfolio of over 200 consulting services and technology solutions from SaaS to PaaS for a book of business totaling $172m in annual revenue across the NFP, Government, Education, Tech, Media, Telecom, Construction, and Retail Dealerships sectors.
- Designed and executed an accelerated growth campaign for a NFP Tax 990 SaaS solution focused on the top 100 Private Foundations in the US
- Results: 73 of the 100 opt in, increased pipeline by 350%, moved the business from 3 clients to 23 in of the top 100 (including 4 of the top 10 Private Foundations) - revenue generated $2.3m.
- Created a multimedia thought leadership program for Government, NFP, and Higher Education prospects that moved from 650 opt-in targets to 2500+ and generated over $11m in staged pipeline opportunities.
- Deployed an integrated growth strategy for Metals Industry ERP (PaaS) that generated 177% increase in pipeline (valued at $27m)
- Chair for the Crowe Client Interaction & Integration Task Force.
- New Clients from campaigns included Zoom, Google, Vroom, City of Chicago, State of California, Metra, CarMax, Ford Foundation, Harvard University, and many more.
Sr. Manager of Business Development
Crowe LLP
06.2013 - 05.2014
- Developed an insights driven ABM for Government ERP Solutions (PaaS) across transit, airports, toll authorities, and state lotteries which resulted in a +700% increase in pipeline qualified opportunities
- Pipeline growth from $3.9m to $31.3m over the course of 10 months - average deal size $750k.
- Largest client conversion = 3 year deal totaling $13.1m.
- Exceeded goal by +200%.
Market Insight & Strategy Director
Anthem (aka Elevance Health)
03.2012 - 05.2013
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Evaluated competitive landscapes to inform strategic decisions regarding mergers and acquisitions.
- Revamped outdated policies and procedures that resulted in greater transparency and accountability throughout all levels of the organization.
- Mentored junior team members, fostering professional development and nurturing future leaders within the organization.
Manager of Marketing Insights
Allegion
09.2011 - 03.2012
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Led market research efforts to identify new growth opportunities and inform product development decisions.
- Devised content strategy to effectively engage target audiences.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Collaborated with other departments like sales, product development teams in order to ensure alignment of goals across the organization.
Education
MPA - Public Finance and Public Management
Indiana University
05.2003
B.A. - Political Science and Economics
Indiana University
05.1997
Skills
- Team Collaboration
- Digital Transformation
- Balanced Work Ethic
- Quality Control Planning
- Articulate Communication
- Revenue Growth
- Analytical Thinking
- Strategic Planning
- Board Reporting
- Systems Organization
- Market Research
- Departmental Coordination
Certification
- Digital Marketing PRO, Digital Marketing Institute/AMA, 03/2020
- Building & Implementing Growth Strategies, University of Chicago Booth School of Business Executive Education, 01/2010
Affiliations
- Pavillion, 05/2022 to present
- American Marketing Association, 01/2010 to present
- Newchip Accelerator Mentor to Founders, 10/2022 to present
Awards
- AIGA 100 Show Award 2022, Boardable Website Design, shared with Anchor & Alpine
- Crowe Marketer of the Year, Awarded in 2010, 2014, and 2017
Volunteer Experience
- Breathe Foundation, Founding Board Member, 11/2021 to present
- Hearts & Hands of Indiana, Former Board Member, 05/2017 to 05/2019
- Knights of Columbus - St. Simon the Apostle Council, Public Relations Director, 05/2014 to 05/2019
Software
Google Workspace
HubSpot, Salesforce, MS Dynamics CRM
Mondaycom, Notion, ClickUp, Jira, Trello
Google Analytics, Tableau, MS Power BI, Qualtrics
Slack, MS teams, Zoom, WebEx, Live Storm, Go to Meeting
Adobe Creative Suite, Canva
Clearbit, ZoomInfo, Apolloio
Wordpressorg, Sitefinity, Wix, Unbounce, Leadpages
Chat GPT, Google Bard, Jasper AI
Interests
Travel and Exploring (not touristing)
Coffee - all day, every day
Mentoring and Coaching
Designing - physical and digital
Writing
Networking
Quote
Your time is limited, so don’t waste it living someone else’s life.
Steve Jobs
Timeline
SVP of Brand + Digital Marketing
Indiana Economic Development Corporation
02.2023 - 04.2024
Head of Marketing
Boardable
12.2020 - 10.2022
CEO/Co-Founder
C+G Velocity Solutions
05.2020 - 07.2021
Marketing Strategy Director
Crowe LLP
05.2014 - 04.2020
Sr. Manager of Business Development
Crowe LLP
06.2013 - 05.2014
Market Insight & Strategy Director
Anthem (aka Elevance Health)
03.2012 - 05.2013
Manager of Marketing Insights
Allegion
09.2011 - 03.2012
MPA - Public Finance and Public Management
Indiana University
B.A. - Political Science and Economics
Indiana University
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