Director of Sales and Marketing
Stone Fence Beverage
09.2021 - 05.2024
- Built, trained and supported sales and marketing teams across multiple states.
- Introduced new products through State and retail chain levels.
- Inventory management and forecasting.
- Managed supplier budgets and team expenses.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Cultivated long-term partnerships with key industry influencers, strengthening credibility in the marketplace.
- Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
