BUSINESS & SALES LEADER Goal-oriented manager with distinguished experience in software sales industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
12
12
years of professional experience
Work History
COO
Lotti Aesthetics & Wellness
07.2022 - Current
Directed all aspects of clinic buildout, supplier coordination, and integrations of technology/systems
Budget development, goal setting, and business initiative execution
Established and managed client feedback systems to gauge and enhance client satisfaction levels
Recruited and established organizational processes and procedures
Mentored and guided team to increase productivity and improve efficiency to achieve sales goals
Fostered and maintained positive client relationships through attentive communication, personalized service, and diligent follow-up, resulting in increased client satisfaction and loyalty
Dedicated to continuous personal and professional development, actively seeking opportunities for skill enhancement, learning, and growth to stay current in industry and market trends and excel in my role
Remained current with the latest advancements and best product offerings within our industry.
CEO
iTOVi Technology
01.2016 - 07.2022
Directed year-over-year growth initiatives, meeting sales goals and records, achieving a milestone of $5M in annual revenue
Fostered a culture of collaboration and ideation, resulting in a dynamic environment and the development of innovative products and processes
Managed and maintained CRM prioritizing data collecting, customized communication, scheduling, trends, market insights and optimizing service offerings, ensuring seamless communication and effective relationship management to drive customer satisfaction and retention
Collaborated closely with the marketing team to target leads (MQL), develop and execute integrated marketing programs and campaigns, aligning sales objectives with strategic marketing initiatives to enhance brand visibility, drive lead generation, and maximize sales performance
Partnered with the sales organization to forecast sales targets, enhance team management, analyze performance, identify areas for improvement, and implement strategic initiatives aimed at optimizing sales processes and achieving sales targets, fostering a culture of continuous improvement and driving overall sales excellence
Conducted regular 1:1 management reviews with team members to provide personalized performance coaching, identify strengths and areas for improvement, set actionable goals, align vision, and motivate to offer support and guidance to drive individual growth, productivity, and overall team success
Led the team in consistently providing exceptional customer support by promptly resolving inquiries, ensuring accurate electronic payment processing, and effectively addressing customer needs, resulting in elevated levels of customer satisfaction and retention
Analyzed comprehensive sales reports to track performance metrics, identify trends, and provide feedback on strategic planning
Continuously sought opportunities for product enhancements, collaborating with teams to identify and implement improvements that enhance customer satisfaction and drive business growth
Directed and supervised technical teams in the development of software and applications, ensuring alignment with project objectives.
Vice President of Sales
iTOVi Technology
01.2016 - 01.2018
Conceived and developed a SaaS solution adopted by over 80,000 direct marketers and distributors for use in their businesses
Managed end-to-end recruitment and training across all departments, including engineering, software sales, and marketing
Implemented quantifiable Key Performance Indicators (KPIs) to evaluate and ensure team success
Developed comprehensive training and development protocols tailored for both Customer Service and Sales teams
Coached and mentored SDRs to optimize lead generation strategies, refine prospecting techniques, and enhance overall sales performance
Led and motivated teams to achieve high team performance levels, holding individuals accountable, resulting in exceeded targets and sustained success
Played a pivotal role in driving business growth through strategic initiatives, market analysis, and innovative solutions, resulting in increased revenue and market share
Cultivated strong client relationships, fostering engagement and loyalty through personalized interactions and attentive customer service
Proactively monitored customer expectations, fostered positive customer relationships, facilitated customer engagement, and solicited feedback to ensure continuous improvement and exceed customer satisfaction goals
Demonstrated extensive product knowledge, contributing to product development and implementing enhancements to meet evolving customer needs and market demands
Utilized sales analytics to drive sales growth, implementing effective sales management strategies and developing sales strategies to achieve revenue targets and maximize market penetration.
Sales Manager
Zyto Software
09.2012 - 11.2015
Provided leadership, coaching, supervision, and motivation to a team of sales professionals specializing in healthcare software
Served as a keynote speaker representing the company at numerous industry events
Created sales presentations for prospective clients
Worked with ownership to strategize new and effective ways to increase sales
Demonstrated exceptional interpersonal skills, fostering positive relationships with clients, colleagues, and stakeholders, facilitating effective communication, collaboration, and conflict resolution to achieve mutual goals and enhance team cohesion
Utilized customer engagement strategies to effectively promote and sell services to prospective clients, driving business growth and revenue
Conducted engaging and informative product demonstrations to showcase features, benefits, and value propositions, effectively influencing purchasing decisions and driving sales
Demonstrated unwavering commitment and discipline in consistently meeting and exceeding sales goals.
Education
Master of Arts in Organizational Leadership -
Gonzaga University
Spokane, WA
01.2015
Bachelor of Science in Strategic Communications -
University of Utah
Salt Lake City, UT
01.2009
Skills
Verbal and written communication
Sales team training
Positive and upbeat
Crucial Conversations
Business Strategy
Client Relationship Management
Financial Budgeting
Problem Solving
Lead Generation
Process Improvement
Recruiting and Hiring
Operations Management
Cross-functional Team Coordination
Contract Negotiation
Data-driven decision-making
Organizational Development
Timeline
COO
Lotti Aesthetics & Wellness
07.2022 - Current
CEO
iTOVi Technology
01.2016 - 07.2022
Vice President of Sales
iTOVi Technology
01.2016 - 01.2018
Sales Manager
Zyto Software
09.2012 - 11.2015
Master of Arts in Organizational Leadership -
Gonzaga University
Bachelor of Science in Strategic Communications -
University of Utah
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