Kusam Brar

• Promote the newest innovations from Geka to generate new opportunities of business
• Accountable for developing new business from beauty brands and protect existing marketshare
• Maximize customer activity through Sales Force, meetings and sales visits
• Work cross functionally with teams in a global organization to streamline projects from ideation to conception
• Negotiate Terms and Conditions, Non-Disclosure Agreements, and distribution agreements

• Ideated, brainstormed, and curated elevated product assortments for multi-sku creative deliverables
• Assisted with managing a book of business of about 6 million in sales annually
• Scheduled meetings with key decision makers to close sales
• Have a deep understanding of each client's unique story and brand guidelines to maintain consistency throughout an entire project
• Negotiated costing and program details with factory partners
• Created and maintained multiple program schedules and timelines simultaneously to meet deadlines

• Drove sales and penetrated the markets for programs that specializes in global packaging, formulation, components and cut and sew items
• Created my own pipeline of business through research, outreach and an understanding of the brand's needs
• Analyzed briefs to partner with the best factory and/or color cosmetic formulator
• Reviewed component samples and color cosmetic samples before sending to beauty clients
• Developed customer relationships through active outreach and presented new marketing materials to drive sales
• Worked with internal teams to understand client's project needs and timing
• Managed multiple key factory relationships for both new developments and core business through the end-to-end product cycle

• Owned the development calendar, ensuring internal and external partners adhere to timelines
• Increased business with Stitch Fix and Soft Surroundings, almost doubling business by understanding core aesthetic, increasing MOQ and negotiating costing
• Onboarded Urban Outfitters Men division, Ashley Stewart Stores
• Retained base through proactive management of buyer needs and budgets
• Responsible for arranging each new season and creating a holistic vision of merchandise to maximize sales
• Be the liaison between the buyer and the factory to negotiate cost and cost trade-offs

• Collaborated with buyers to develop and execute creative strategies and identify opportunities to drive sales and maintain customers
• Grew the specialty store from 20 to 75 through active outreach
• Onboarded off price business for ATS merchandise
• Made initial introductory to Bloomingdale's, Saks off 5th, Nordstrom, Gilt Japan, and assisted with major accounts
• Collected, analyzed, and reported weekly, monthly, and annual sales
• Conducted store visits to help build relationships, and drive sales
• Provided a competitive analysis to maintain awareness of the brand