Kwanza Yates

Direct outreach, communications, and engagement initiatives for the City of Jacksonville Senior Services Division supporting 16 senior centers and multiple city-wide resource programs serving thousands of older adults across Jacksonville.

• Increased attendance across division-wide events and programs by approximately 30% through strategic outreach campaigns, enhanced communications initiatives, and strengthened community partnerships.
• Manage outreach and engagement efforts for six large-scale city-wide senior events annually with attendance reaching up to 1,200 participants.
• Strengthened visibility and increased engagement across 16 senior centers by approximately 27% through targeted outreach strategies, promotional campaigns, and expanded public engagement efforts.
• Managed outreach-related budget operations and contributed to approximately 20% cost savings during the first year through strategic vendor coordination, process improvements, and resource optimization initiatives.
• Oversee ADA-compliant content management, website updates, and public-facing communications for the Senior Services Division under the city’s centralized publishing structure.
• Developed and secured six contracted partnerships with local organizations to enhance resource accessibility, increase program promotion, and strengthen community engagement efforts.
• Support outreach operations, vendor engagement, grant-funded reporting, and partnership coordination initiatives serving thousands of older adults throughout Jacksonville.

Directed local outreach and community engagement initiatives supporting customer acquisition and brand visibility efforts.

• Led field outreach strategies, supervised outreach staff, and partnered with community stakeholders to strengthen engagement within targeted markets.
• Exceeded regional sales goals by approximately 17% through strategic outreach planning and community-based engagement efforts.

Led expansion initiatives for a childcare SaaS organization focused on increasing licensed in-home childcare capacity throughout Northeast Florida. After an organization restructuring, I was brought back as a contractor from Feb 2025- Dec 2025.

• Surpassed onboarding goals by enrolling 37 childcare providers against a target of 20 ahead of schedule.
• Implemented outreach campaigns that generated a 15% ROI on provider acquisition costs
• Developed and strengthened more than 20 strategic partnerships throughout rural and underserved communities.
• Leveraged HubSpot CRM, presentations, digital engagement, and community outreach to manage recruitment pipelines and participant engagement.

Managed university partnerships and student recruitment initiatives throughout the East Coast, supporting leadership development and internship opportunities for diverse college students.

• Led partnership development initiatives resulting in the revitalizing and ongoing management of more than 300 strategic community and university partnerships.
• Led full-cycle recruitment processes, including sourcing, interviewing, and onboarding over 1,800 candidates per quarter.
• Managed recruitment operations supporting 70+ monthly recruitment and engagement events, increasing organizational visibility and strengthening student outreach efforts.

Directed statewide recruitment, engagement, and onboarding operations for 12 IT workforce programs and two healthcare programs while supporting budget oversight and fund allocation for a $4M U.S. Department of Labor grant

• Increased annual recruitment performance from approximately 100 participants to nearly 900 participants annually through expanded outreach and engagement strategies.
• Increased overall program enrollment by 25% during year two through process optimization and targeted engagement strategies.
• Maintained participant retention rates of 88% or higher across multiple workforce programs.
• Led partnership development initiatives resulting in the creation and ongoing management of more than 60 strategic partnerships with colleges, nonprofits, workforce organizations, and community stakeholders throughout Florida.