PHARMACEUTICAL COMMERCIAL OPERATIONS, SALES & MARKETING LEADER Goal oriented and self-motivated leader with experience in leading highly successful teams in complex projects. Proven
expertise in project leadership, process improvement, and cross-functional effectiveness. Overseeing Commercial
Operations, designing Sales Force Incentive Compensation, Sales & Marketing Operations, Sales Training, Sales Force
Alignment, Targeting, Pricing and Contracting, Strategic Planning, VEEVA/CRM Administration, Sample Management, Brand
Strategy, Project Management. Highly detailed and analytical professional with superior multi-tasking capabilities.
Overview
17
17
years of professional experience
Work History
Director
LEWIS INVESTMENTS LLC
Ewing, NJ
01.2019 - Current
Oversight and implementation of Financial & Commercial Operations
Development of monthly forecasts and budgets and weekly financial reports with Analyses
Integral member of small business team responsible for leading Planning, Business Development, and Strategic Planning.
Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
Marketing and Sales Operations Manager
ASCEND Therapeutics
Morristown, NJ
01.2020 - 01.2021
Sales Operations
Support the Sales Organization and driving continuous improvement in productivity and effectiveness of the sales team
Developed sales and dashboards/scorecards and presented performance updates to commercial leadership
Managed all aspects of Sales Operations including: Strategy and Analysis, information gathering, process and system design, escalation point from field sales teams and report development
Serve as cross functional operations liaison with extended teams including: Marketing, Finance, and Legal
Lead Project Manager for Sales Operations Team
Member of team that partnered with Sales Training in order to create training workshops for company strategy (breadth and depth, product focus, targeting methodology)
Lead member for KPI reporting team
Responsible for the majority of data processing for a KPI report that covers two products and is issued on a monthly basis
Responsible for creating, administering and reporting on entire incentive compensation program for entire sales force
This entails quarterly incentive payments along with any contests that are in place
Creating quarterly contests which increased TRx Scripts
Managed complete targeting and alignment process for sales force that consists of 32 Outside Sales Representatives, 4 Inside
Ales Representatives, and 5 District Managers
Managed all aspects (execution, validation and documentation) of the Corporate Incentive Compensation Plans - ensured accuracy of all compensation calculations
Lead all aspects of Sample Management
Managed Commercial Data Infrastructure including Data Warehouse Management
Marketing Operations
Assisted with development of marketing plans, advertising, and promotional materials (Health Care Professional and Patient/consumer)
Trained Sales Reps in product messaging and appropriate use of sales promotion material
Collaborates with internal departments including sales, medical, managed markets, and finance
Conceptualized marketing campaigns and saw them through to the end, providing extensive hands-on execution and project management throughout the process.
Senior Analyst
TAIHO ONCOLOGY INC
Princeton, NJ
01.2016 - 01.2019
Oncology Reporting & Analytics)
Provided executive leadership with decision support and business partnering for $250MM Oncology Business
Supported the Oncology Sales Organization and drove continuous improvement in productivity and effectiveness of the sales team
Developed sales and dashboards/scorecards and presented performance updates to commercial leadership
Lead business process requirements and system design enhancements to improve efficiency and effectiveness for VEEVA CRM/Vault systems
Perform all aspects of Sales Operations including: Strategy and Analysis, information gathering, process and system design, escalation point from field sales teams and report development
Managed all 3rd party vendors relations
Responsible for the development and maintenance of all reporting, commercial data analytics, metrics and analyses
Served as cross functional operations liaison with extended teams including Medical Affairs, Marketing, Finance, Legal
Accountable for the successful execution and implementation of field initiatives, communication of field force performance, contest roll-out, IC attestation/training, vacancy management, compliance
Lead all aspects Field Sales Operations including territory alignments, targeting, call planning, field sales analysis, launch and field sales business planning
This includes, but is not limited to: sales force sizing and deployment, targeting and call plan analysis, input into field sales incentive compensation and contest design
Lead Commercial Data Infrastructure including Data Warehouse management
Managed MOTUS- Auto Reimbursement program for Sales Force, Credentialing (RepTrax, Symplyr, & Vendormate corporate accounts)
Responsible for creating and disseminating Revenue reports for C-suite of TAIHO Oncology organization
Delivered Commercial communications relating to field personnel guidance, policy changes, sales operations tasks, sales bulletins, determined by Commercial Leadership.
Director
LFIH, Lewis Family Investment Holdings
Ewing, NJ
01.2014 - 01.2016
Oversight and implementation of Financial Operations
Development of monthly forecasts and budgets and weekly financial reports with analyses.
Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Improved project efficiency with strategic planning, resource allocation, and time management practices.
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
Negotiated favorable contracts with vendors for reduced costs and improved service quality.
Senior Analyst
CONVATEC
Bridgewater, NJ
01.2013 - 01.2014
Sales Force Incentive Compensation
Managed the Sales Force Incentive Compensation Programs for North America (USA and Canada)
Designed and structured Incentive Compensation Plans and supported Sales Growth Strategy
Responsible for timely and precise administration of the Sales Force Incentive Compensation Plans and Sales Force Alignment
Supported the Sales & Marketing Operations team in tracking metrics for promotions utilizing SAP & MS Excel on monthly basis for ~ 500 employees at all company levels
Proactively identified Key Performance Indicators and communicated them to senior leadership
Oversaw Quarterly Incentive Compensation pay outs of $1.5M and $15MM Annual Budget
Implemented Revenue Growth Strategies and Initiatives resulting in 25% increase in revenue
Managed Business Operations Analysis ensuring project financial accuracy and
trading partners that had significant impact to the $180MM Injectable business
Calculated rebates for monthly revenue of $15MM
Utilized SAP, VISTEX
Lead all aspects Field Sales Operations including territory alignments, targeting,
call planning, field sales analysis, launch and field sales business planning
This includes, but is not limited to: sales force sizing
and deployment, targeting and call plan analysis, input into field sales incentive compensation and contest design.
Senior Manager, Various Consultant
JOHNSON & JOHNSON HEALTH CARE SYSTEMS/KELLY FINANCIAL
Piscataway, NJ
01.2008 - 01.2010
Led the Offer Development (Managed Care) dept and conducted proposal preparation, Contract Negotiation, Contract Administration and customer Contact activities to provide and ensure proper contract acquisition and fulfillment in accordance with company policies, legal requirements, and customer requirements
Developed Financial Impact Analysis of $150MM rebate program tradeoffs across multiple consumers, pharmaceutical and medical device and diagnostic companies to determine impacts
Collaborated with operating company contacts to define Pricing Strategy, Pricing Update, Contracting Infrastructure, and databases
Designed training and tools for team to be more efficient, which improved team performance by 20%.
Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
Mentored junior staff members for skill development and career progression within the organization.
Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Education
Executive MBA - Marketing & Business Strategy
Rutgers Business School, The State University of New Jersey
2017
Mini MBA- Business Essentials Certificate Program -
Rutgers University
New Brunswick, NJ
08.2014
Bachelor of Science -
Saint Peter’s University
Jersey City, NJ
08.2002
Skills
Business Analytics Financial Management Pricing Strategy
Leadership, Problem Solving Analysis, Budgets & Reporting Decision Support
Contract Management/Negotiations Data Warehouse Management Talent Development
Sales Targeting & Alignment Financial Analysis, Forecasting Information and Technology Proficiency
Project Management Field Deployment/Optimization Incentive Comp & Sales Force Effectiveness
Additional Information
$180MM Injectable business.
Implemented Cost Savings Initiatives
resulting in $1MM in reduced costs.
Calculated rebates for $15MM monthly
revenue.
Developed Financial Impact Analysis of
$150MM rebate program tradeoffs across
multiple consumers.
Designed training and tools for team
improved performance by 20
Partner and Business Analyst at Various Companies (Chartwell Investments, Hustle Wealth, JT's Bar & Grille, Godsey Supply, Marc J. Lewis & Associates)Partner and Business Analyst at Various Companies (Chartwell Investments, Hustle Wealth, JT's Bar & Grille, Godsey Supply, Marc J. Lewis & Associates)