Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Kya A. Ransom

Amherst,MA

Summary

Dedicated psychology undergraduate with a strong foundation in neuropsychology, research methodologies, and community-based outreach. Passionate about exploring the intersections of trauma, stress, and systemic discrimination on brain development and mental health. Skilled in participant recruitment, data collection, and data analysis, with technical experience in R and Excel.


Demonstrates exceptional organizational and communication abilities, honed through leadership in academic and mentorship programs, such as the Itsy Bitsy Closet initiative, SAMP (Student Ambassador & Mentorship Program) at Holyoke Community College, and youth publishing projects. Published author of Unmasking Toxic Monogamy, showcasing the ability to synthesize complex psychological concepts into accessible content in a workbook/guided journal format. Resilient and adaptable as a first-generation college student, LGBTQIA+ identifying, and single parent, with a proven commitment to advancing equity and culturally informed mental health research. Over 10 years experience in marketing, specialzing in social media strategy, organic growth, blogging, SEO, analytics, A/B testing campaigns, and successfully funded crowdfunding campaigns.


Seeking to contribute meaningful work in research labs, while building expertise in psychology research and data analysis.

Overview

13
years of professional experience

Work History

Professor Sheryl Civjan

Women’s Psychology Service-Learning Project
01.2023 - 05.2023

Job overview

  • Established the Itsy Bitsy Closet, providing clothing, toys, and books to support low-income student parents with children in the Itsy Bitsy Childwatch program at Holyoke Community College
  • Delegated research tasks and created an accessible, evidence-based brochure of parenting resources (financial aid, food pantries, childcare, diaper pantries, playgroups, and various parenting resources).
  • Designed and organized materials to ensure clarity, usability, and maximum community impact.
  • Monitored ongoing project performance closely, making adjustments as needed to ensure timely completion of milestones.

Stillson Copywriting

Owner & Marketing Strategist
01.2015 - Current

Job overview

  • Led branding, content creation, and digital marketing for BIPOC and LGBTQIA+ businesses.
  • Wrote press releases, including one for Stephen King and Richard Chizmar's Gwendy’s Button Box.
  • Managed campaigns to amplify social equity and awareness through content.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Trained and motivated employees to perform daily business functions.
  • Organized and attended conventions and special events to showcase products, network with other businesses, and attract new customers.
  • Aided in data analysis processes, providing valuable insights for decision-making purposes.

FlyWithDragons

Community Manager & Social Media Strategist
01.2022 - Current

Job overview

  • Designed inclusive social media campaigns for dance/movement classes tailored for LGBTQIA+, BIPOC, and chronic pain communities.
  • Created accessible content to promote body inclusivity, safety, and adaptive movement practices.
  • Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.

Ally Jewel

Development Manager
01.2023 - 08.2024

Job overview

  • Developed and implemented marketing campaigns and workbooks based on the Erotic Blueprints modality for sex and relationship coaching.
  • Promoted and managed attendance for Pleasure Wave workshops in Miami, attracting 50–100 participants through strategic outreach and content creation.
  • Conducted regular risk assessments to proactively identify potential issues, allowing for timely resolutions before impacting project timelines.

SHP Comics

Crowdfunding Campaign Manager
01.2022 - 12.2022

Job overview

  • Company Overview: Small Press Publishing
  • Gained over 600 organic reach followers on Instagram within the first month
  • Wrote the copy for a Kickstarter campaign for a new comic release, as well as handled social media announcement strategy
  • Over 100% funded in just two days
  • Over 250% funded by the end of the campaign
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
  • Developed campaigns, led design, and tracked results.
  • Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in realtime.

Oceania Kava Group, LLC

Marketing & Social Media Strategist
01.2019 - 12.2021

Job overview

  • Aided in development and implementation of online marketing strategies by creating campaigns for launches, rebranding, and other strategic initiatives such as loyalty programs, subscriptions, newsletters, and more
  • Matched branding and company visual format through effective collaboration with development multimedia and design teams
  • Enhanced marketing success by recommending tactical adjustments and updates based on current industry trends
  • Achieved profit targets with balanced, strategic pricing structures combined with capturing new customers using creative and fresh approaches that represented the brand voice and mission statement
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.

Ulta Beauty

Prestige Brands Beauty Advisor
01.2017 - 12.2019

Job overview

  • Drove customer engagement and revenue development with well-planned and executed store events
  • Handled customer and administrative paperwork, including processing sales, damages, and RTVs
  • Increased revenue by working closely with sales and counter management to identify and pursue business development opportunities
  • Improved sales process and elevated team productivity by delivering feedback to management while training sales team to develop superior strategies to express the value in our products and mission statement
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.

Pilates Center Naples

Front Office Supervisor
01.2012 - 12.2014

Job overview

  • Strengthened budget planning by contributing administrative expertise and operations knowledge while maintaining accurate databases and filing systems for personal and business requirements using expense control strategies
  • Handled confidential information with skill and discretion, including organizing calendars, updating records, and preparing correspondence
  • Fielded numerous daily questions from customers, vendors, and administrative staff
  • Supervised front office activities, including accounts payable and receivable, reception, and mail management
  • Organized staff scheduling effectively to maintain appropriate coverage during peak hours without compromising service quality.
  • Promoted positive work environment by fostering teamwork among front office staff members.

Education

University of Massachusetts, Amherst
Amherst, MA

Bachelor of Science from Psychology
05-2026

University Overview

  • 3.76 GPA
  • Relevant Coursework: Intro to Neuroscience (A+), Statistics in Psychology (A+), CNS Junior Writing (A+)

Holyoke Community College
Holyoke, MA

Associate of Arts from Liberal Arts And Sciences
05-2024

University Overview

  • Relevant Coursework: Intro to Sociology (A), Psychology of Women (A), Adult Psychopathology (A), Developmental Psychology (B-)
  • NSLS (National Society of Leadership and Success) Member
  • SAMP (Student Ambassador & Mentorship Program) Member
  • Awarded Outstanding Student Award, SAMP, Holyoke Community College, Spring 2024

Skills

  • Research & Analysis: Literature reviews, data collection, R (data visualization), and Excel (advanced functions)
  • Technical Writing: Research summaries, academic papers, resource brochures, and workshop materials
  • Project Management: Team leadership, timeline management, and outcome-driven initiatives
  • Community Engagement: Mentorship, inclusive outreach, and program development
  • Communication: Editing, critical synthesis, public speaking, and workshop and convention facilitation

Timeline

Women’s Psychology Service-Learning Project
Professor Sheryl Civjan
01.2023 - 05.2023
Development Manager
Ally Jewel
01.2023 - 08.2024
Community Manager & Social Media Strategist
FlyWithDragons
01.2022 - Current
Crowdfunding Campaign Manager
SHP Comics
01.2022 - 12.2022
Marketing & Social Media Strategist
Oceania Kava Group, LLC
01.2019 - 12.2021
Prestige Brands Beauty Advisor
Ulta Beauty
01.2017 - 12.2019
Owner & Marketing Strategist
Stillson Copywriting
01.2015 - Current
Front Office Supervisor
Pilates Center Naples
01.2012 - 12.2014
University of Massachusetts, Amherst
Bachelor of Science from Psychology
Holyoke Community College
Associate of Arts from Liberal Arts And Sciences
Kya A. Ransom