Kyla Birky
Fayetteville,AR
Summary
Digital marketing professional with expertise in analytics tracking and strategic planning. Developed engaging content that significantly improved user engagement metrics. Coordinated successful events and built strong relationships, showcasing exceptional written communication and organizational skills. Focused on enhancing brand awareness and implementing effective marketing strategies.
Overview
2
2
years of professional experience
Work History
Digital Marketing Intern
Pepper Maintenance Systems
Minier, Illinois
05.2025 - 07.2025
- Developed engaging content for websites, blogs, and social media platforms to elevate brand awareness.
- Analyzed website traffic with analytics tools to enhance user engagement metrics.
- Monitored competitor activities to shape effective marketing strategies and tactics.
- Participated in brainstorming sessions, fostering innovative marketing ideas and initiatives.
Influencer Marketing & Events Intern
BRANDEdit
Nashville, Tennessee
06.2025 - 06.2025
- Coordinated three-day influencer marketing event during CMA Week in Nashville for BRANDEdit.
- Guided 10 to 15 influencers per hour through brand activations, imparting detailed product knowledge.
- Curated influencer gift bags featuring national brands while supporting setup and product unboxing.
- Collaborated with event staff to facilitate smooth execution of setup, guest engagement, and takedown.
Data Analyst Intern
Pepper Maintenance Systems
Minier, Illinois
12.2023 - 12.2024
- Prepared and distributed monthly and annual sales performance summaries to support business decision-making and client communications.
- Organized, classified, and validated data in Microsoft Excel to ensure accuracy and consistency across reporting.
- Developed and maintained customer-ready reports, improving the clarity and accessibility of data shared with customers
Education
Bachelor of Science - Marketing
University of Arkansas
Fayetteville, AR05-2027
Skills
- Strategic thinking
- Analytics tracking
- Microsoft Office Suite
- Written and verbal communication
- Time management and organization
- Public relations and media outreach
Accomplishments
- Dean's List
- Chancellor's List
- Merit-Based Scholarship Recipient
- Philanthropy & Service Recognition – Make-A-Wish Foundation
Timeline
Influencer Marketing & Events Intern
BRANDEdit
06.2025 - 06.2025
Digital Marketing Intern
Pepper Maintenance Systems
05.2025 - 07.2025
Data Analyst Intern
Pepper Maintenance Systems
12.2023 - 12.2024
Bachelor of Science - Marketing
University of Arkansas
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