Kyla Hayes
Fairfax,VA
Summary
Determined Public Relations Specialist offering expertise in public speaking, advertising and media relations. Superb proficient writer and editor adept at communicating effectively with target audiences through strategic brand management and PR campaigns. Is driven and open to work hard in specializing in development and implementation of strategic corporate communications programs.
Overview
3
3
years of professional experience
Work History
Social Media Marketing Manager
Boys And Girls Club Of Greater Lynchburg
Lynchburg, VA
07.2023 - 10.2023
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Created content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Conducted keyword research to optimize content for SEO purposes.
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
- Implemented testing of ads, campaigns to determine effectiveness of different approaches.
- Utilized tools such as Webflow and SquareSpace to manage websites.
- Assisted in developing social media policies that aligned with company values and objectives.
- Researched competitors' activities on social media in order to stay ahead of the curve.
- Spearheaded creation of blogs and social media content.
- Participated in virtual marketing-related events and posted highlights on social media networks to share information and reinforce company message.
- Delivered marketing strategy updates to upper-level management.
Retail Sales Lead
Homegoods Stores
Fairfax, VA
01.2023 - 12.2023
- Assisted in developing promotional materials such as brochures, flyers.
- Answered customer inquiries and provided accurate information regarding products and services.
- Gathered customer feedback through surveys and used the data to improve customer service.
- Monitored competitor activities to stay ahead of the competition in terms of pricing, products.
- Developed and implemented a successful sales strategy to double weekly increase of card sales .
- Managed a team of 10+ sales representatives, providing guidance and support.
- Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic.
- Promoted accessories and cross-sold additional products and services through use of active persuasion.
- Optimized revenue levels by developing engaging promotional programs.
Lead Cashier
Food Lion
Forest, VA
05.2021 - 12.2022
- Greeted customers and provided excellent customer service.
- Balanced the daily tills at end of shift and prepared bank deposits for pick up.
- Provided support to other departments when needed such as stocking shelves or running register.
- Assisted in developing store policies related to cashier activities and procedures.
- Managed the checkout process by monitoring long lines and calling additional staff if needed.
- Responsible for opening and closing registers accurately according to established procedures.
- Assisted management with developing and managing employee improvement strategies to encourage exceptional performance from staff.
Education
Master of Arts - Communication Studies
George Mason University
Fairfax, VA12-2024
Bachelor of Arts - Communication Studies
George Mason University
Fairfax, VA05-2023
Associate of Arts - General Studies
Central Virginia Community College
Lynchburg, VA05-2020
High School Diploma -
Jefferson Forest High School
Forest, VA05-2020
Skills
- Social media expertise
- Information Gathering
- Internal Communications
- Media Relations
- Strategic Communications management
- Community Outreach
- Crisis Communications
- Negotiator
- Deadline-driven
- Project Management
- Presentations
- Microsoft Suite
- Acrobat Software
- Adobe Software
- Community Engagement
- Multimedia Utilization
- Content Development
- Web Analytics
- Social Media Marketing
- Problem-solving
- Writing, editing, and proofreading
Affiliations
- 65 hours of community service Daily Bread Soup Kitchen 2014-2024
- Praise dance lead dancer Altha Grove Baptist Church 2007-2024
- Praise dance coordinator and organizer 2024
- Lead usher of the church Altha Grove Baptist Church 2010-2024
Languages
English
Full Professional
Timeline
Social Media Marketing Manager
Boys And Girls Club Of Greater Lynchburg
07.2023 - 10.2023
Retail Sales Lead
Homegoods Stores
01.2023 - 12.2023
Lead Cashier
Food Lion
05.2021 - 12.2022
Master of Arts - Communication Studies
George Mason University
Bachelor of Arts - Communication Studies
George Mason University
Associate of Arts - General Studies
Central Virginia Community College
High School Diploma -
Jefferson Forest High School
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