Kyla Jerry
Pennsauken,NJ
Summary
Innovative content strategist known for enhancing brand storytelling and optimizing authentic engagement. Skilled in leveraging creative assets, video editing techniques, unique content, and data analysis to refine content tactics, resulting in viral success and significant audience growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Content Creation Head
Self-Employed
Remote
12.2019 - Current
- Developed and executed content strategies to enhance brand visibility across multiple platforms.
- Streamlined content creation processes, improving workflow efficiency and project turnaround times.
- Implemented SEO best practices to optimize online content, driving organic traffic growth and engagement.
- Designed graphic media, brand assets, thumbnails, typographies, and colors that aligned with overall brand image.
- Edited short and long form video projects with Wondershare Filmora, Capcut, YouTube Studio, and Procreate.
- Created engaging content for YouTube, Twitch, TikTok, and Instagram audiences and trends.
- Analyzed performance metrics to optimize content reach and engagement.
- Researched platform algorithms to maximize potential reach through key words, audience preferences, and scheduling times.
- Enhanced content quality by implementing rigorous editing and proofreading processes.
- Implemented innovative storytelling techniques to create compelling narratives that resonated with audiences.
- Leveraged data-driven insights for continuous refinement of content strategies and tactics.
- Partnered with brands, developers, and platforms within the gaming industry to establish merit and improve brand visibility.
- Produced viral content, performing with upwards of tens of thousands of views and counting, on several occasions.
- Managed, engaged, and interacted with internet communities and audiences, maintaining a human connection with viewers and establishing an authentic creator approach.
Marketing Intern
New Jersey Innovation Authority
Remote
01.2026 - 05.2026
- Assisted in developing marketing materials for promotional campaigns.
- Conducted market research and scientific analysis to identify trends, stakeholder, and shareholder preferences.
- Collaborated with team members to brainstorm innovative marketing strategies.
- Supported the execution of social media campaigns across various platforms.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Presented research analysis with team members via Google decks in virtual meetings on Zoom and Microsoft Teams.
- Worked independently with minimal oversight under several supervisors and maintained tight deadlines.
- Maintained discretion under strict political guidelines and protected encrypted, restricted, and confidential information.
Education
Esports Production AAS - Esports And Digital Design
Camden County College
Blackwood, NJSkills
- Brand storytelling
- Content strategy development
- Video editing
- Creative direction
- Social media strategy
- Legal compliance
- Data-driven analysis
- Time management
- Digital art and design
- Professionalism
- Confidence in front of a camera
- Communications
Accomplishments
Reached the top four percent of streamers on Twitch with over 55.5 thousand hours watched, garnered over 1.5 million total impressions on YouTube, and over 10 thousand likes on TikTok.
Affiliations
- The L.I.V.E Network
- Xidax PCS
- Women-Led Games
- Babubi Games
- Poggers Energy
- Fellow Traveler
- Twitch Affiliate
- YouTube Partner
Certification
- Social & Behavioral Research, CITI Program - Human Subjects Research
- Responsible AI fr Public Professionals, New Jersey Innovation Authority - Civil Service Commission
- Vulnerable Populations In Patient-Centered Research - New Jersey Innovation Authority - Northwest Center For Public Health Practice
Timeline
Marketing Intern
New Jersey Innovation Authority
01.2026 - 05.2026
Content Creation Head
Self-Employed
12.2019 - Current
Esports Production AAS - Esports And Digital Design
Camden County College