Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Interests
Timeline
Generic

Kyle Ashcraft

Royal Oak,MI

Summary

Ambitious and driven Marketing Manager with a passion for learning and contributing to something bigger than myself. With years of hands-on experience, I bring a strong foundation in digital marketing, brand strategy, and data analysis. Known for my team-player mentality, I thrive in collaborative environments, always eager to contribute fresh ideas while learning from others. Skilled in managing campaigns, building strong customer relationships, and optimizing strategies to achieve business goals. My goal is to continue growing, both personally and professionally, while making a meaningful impact in a dynamic organization. I strive to prove myself through action rather than words.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Maintenance/Assembly Line Worker

Olsen Manufacturing
10.2012 - 01.2015
  • The company manufactures various machines and parts for companies internationally.
  • Throughout high school, I worked after the other employees cleaning up scrap metal from the mills and lathes.
  • After time, I received a position manufacturing parts and assembling tube flaring machines for aerospace companies around the globe.

Marketing/Sales Intern

Evolve Group
05.2017 - 06.2019
  • The company designs and installs custom fixtures and displays to promote merchandise and services.
  • Fulfilled the needs of client orders
  • Overlooked distribution of parts around the US
  • Assisted in on-site assembly of fixtures both locally and around the country
  • Designed assembly instructions for customers to follow and build themselves
  • Created company presentations to educate consumers about our products and services
  • Stayed after hours assisting with launch of new website
  • Over time, gained a junior sales position and oversaw minor league hockey accounts for their merchandise stores

Graphic Design/Packaging Associate

GT Jerseys
07.2019 - 03.2020
  • Cleaned screens for screen-printing
  • Created digital artwork for customer screen-printing and embroidery
  • Packaged and verified voluminous orders
  • Handled product shipping around the U.S.

Account Executive

United Wholesale Mortgage
03.2020 - 10.2021
  • Built and maintained long-term relationships with mortgage broker partners in all 50 states
  • Maintained own portfolio of over 70+ clients
  • 2nd highest producer for my tenure closing over 2,500 loans in Conventional, VA, FHA, and USDA
  • Trained and educated brokers on UWM's EASE platform for loan programs, products, industry guidelines, and processes
  • Acted as my clients' go-to resource for guidance and solutions
  • Delivered up-to-the-minute information about latest products, resources, and industry updates
  • Championed brokers and strived to make every loan a success story
  • Built and managed strong pipeline of loans to meet and exceed sales goals
  • Monitored the performance of accounts in my pipeline
  • Created digital business cards with QR codes for broker application links

Business Development & Marketing Manager

1st Securities Financial
11.2021 - 06.2023
  • Strong understanding of the mortgage industry, including loan products, regulations, and market trends
  • Proven ability to develop and execute comprehensive business/marketing strategies
  • Expertise in lead generation, pipeline management, and sales process optimization
  • Proficient in digital marketing, including SEO, social media, email drip campaigns, and content creation
  • Strong project management skills with the ability to juggle multiple initiatives and meet strict deadlines
  • Experience with CRM systems, marketing automation tools, and other sales/marketing software (Salesforce, Hubspot, Mailchimp)
  • Collaborated with web developers to design and implement a new website with a built-in pipeline for Loan Originators to close loans (From Application-Closing Process)
  • Coached Loan Originators on new marketing strategies to attract new business and double referrals from previous clients
  • Worked with management to become licensed in 12 new states for more business, while doing hiring campaigns to bring on more broker partners
  • Set up a partner event at Emagine Theater in Royal Oak to create more social media content and display our new vision (300+ attendees)

Chief Marketing Officer

Walk-U-Home
11.2021 - 10.2023
  • Developed and executed the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth in a fast-paced start-up environment
  • Lead and managed all marketing efforts, including digital marketing, content creation, social media, SEO, email drip campaigns, paid advertising, print
  • Conducted market research and competitive analysis to identify growth opportunities, client insights, and emerging industry trends
  • Collaborated with the executive team to align marketing strategies with overall business objectives, ensuring consistency in messaging and positioning
  • Filed our trademarked slogan Homeownership. Incentivized. with the help of patent attorneys
  • Managed marketing budgets, ensuring efficient allocation of resources to maximize impact and cost-effectiveness
  • Played a key role in product launches

Education

Some College (No Degree) - Marketing W/ Concentration in Professional Sales

Central Michigan University
Mount Pleasant, MI

High School Diploma -

Brother Rice High School
05.2015

Skills

  • Market Analysis & Strategy Development- Ability to conduct market research and analyze industry trends to identify business opportunities and create effective marketing strategies
  • Sales & Lead Generation- Expertise in lead generation, sales funnel management, and pipeline development to drive business growth
  • Digital Marketing Proficiency- Strong knowledge of digital marketing channels, including SEO, SEM, social media, email drip campaigns, and paid advertising
  • Brand Development & Positioning- Experience in developing and executing brand strategies to increase company visibility and market presence
  • Client Relationship Management- Skilled in building and nurturing relationships with clients, partners, and stakeholders to foster long-term business relationships
  • Communication & Negotiation- Excellent verbal and written communication skills, with the ability to negotiate and present ideas persuasively
  • Content Creation- Strong skills in content development, including copywriting, graphic design, email campaigns, and creative direction to engage target audiences

Websites

Accomplishments

  • Captain of High School Varsity Soccer Team
  • Lead retreat of 52 classmates Senior Year
  • Received Silent Warrior Award (award for leading by example) Member of Sigma Chi Fraternity
  • Published Decision Analysis Paper at CMU
  • Completed 10 week Evolve Leadership Program at UWM
  • Received Google Certification in Digital Marketing
  • Lead the Development of two different websites simultaneously with tight deadlines

Certification

Certified in Google Garage Digital Marketing

Interests

  • Avid Golfer
  • Graphic Design/freehand drawing
  • Enjoy participating in any physical activity that my schedule allows
  • Tech enthusiast, passionate about exploring latest advancements and innovations
  • Devoted Catholic
  • Cooking
  • Woodworking
  • Web Development and Design
  • Hiking
  • Photography
  • Volunteer Work

Timeline

Business Development & Marketing Manager

1st Securities Financial
11.2021 - 06.2023

Chief Marketing Officer

Walk-U-Home
11.2021 - 10.2023

Account Executive

United Wholesale Mortgage
03.2020 - 10.2021

Graphic Design/Packaging Associate

GT Jerseys
07.2019 - 03.2020

Marketing/Sales Intern

Evolve Group
05.2017 - 06.2019

Maintenance/Assembly Line Worker

Olsen Manufacturing
10.2012 - 01.2015

High School Diploma -

Brother Rice High School

Some College (No Degree) - Marketing W/ Concentration in Professional Sales

Central Michigan University

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Kyle Ashcraft