Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Kyle Barreira

Summary

Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning, day-to-day problem-solving and committed to customer success.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Manager, Moat Analytics

Oracle
01.2022 - 02.2024
  • Oversaw a team of 8 Technical Account Managers (TAMs), including 2 Senior TAMs. Provided strategic guidance, mentorship, and coaching to enhance team performance and client satisfaction. Conducted weekly one-on-one meetings and annual reviews.
  • Implemented a new Jira automated ticketing process, streamlining client requests to be funneled to the corresponding TAM and minimizing SLA rates through 2023 by 98%
  • Revitalized team growth and performance tracking through the implementation of personalized advancement plans, resulting in successful yearly KPI reach and development of 6 Technical and Senior Technical Account Managers
  • Created and maintained documentation, including role updates, onboarding, best practices, client-specific technical guides , and R&Rs within Confluence.

Ad Tagging Team Lead

Nielsen
02.2020 - 01.2022
  • Managed a team of 20+ TAMs and Senior Analysts responsible for driving internal ad churn rates at a -57% between 2020 and 2021
  • Collaborated with the Ad Tagging team's financial commitments by running at or below Nielsen's expected operation plans
  • Assisted in the Ad Tagging team rebranding efforts for Nielsen One.

Technical Account Manager

Nielsen
02.2017 - 02.2020
  • Worked with publishers and agencies with budgets of over $1M in Tier 1 and Tier 2 client onboarding, training, pre-sales, campaign launch, tag strategy, and account optimization
  • Evaluated and set up customer cadence calls for enhancements, status updates, and post-mortem conversations, allowing us to identify and understand mistakes, missteps, and oversights that affected campaigns or issue resolution timelines
  • Key point of contact for technical inquiries across various Nielsen solutions, including Digital Ad Ratings, Digital Brand Effect, Mobile Brand Effect, Multi-Touch Attribution, and Sales Effect.

Delivery Lead, Digital Measurement

Nielsen
04.2016 - 02.2017
  • Responsible for meeting daily, weekly, and monthly deliverables for over 100 brands
  • Validated DCR, DTVR, and TCR data and monitor any check failures that occur
  • Worked closely with TAMs, AppDev, and Engineering teams to ensure severity issue closures.

Education

Bachelor of Arts - Philosophy

University of South Florida
Tampa, FL
01.2010

Bachelor of Arts - Technical Writing

University of South Florida
Tampa, FL
01.2010

Skills

  • JCL

  • HTML (basic)

  • SQL (basic)

  • Confluence

  • Jira

  • Data-driven Storytelling

  • Oracle Ad Cloud

  • Nielsen Marketing Cloud

  • Ad Tag Troubleshooting

  • Campaign Management

  • Salesforce CRM

  • Netsuite CRM

  • IBM Mainframe

  • Google Suite

  • MS Office

Certification

  • PMP - Project Management Professional

Timeline

Manager, Moat Analytics

Oracle
01.2022 - 02.2024

Ad Tagging Team Lead

Nielsen
02.2020 - 01.2022

Technical Account Manager

Nielsen
02.2017 - 02.2020

Delivery Lead, Digital Measurement

Nielsen
04.2016 - 02.2017

Bachelor of Arts - Philosophy

University of South Florida

Bachelor of Arts - Technical Writing

University of South Florida
Kyle Barreira