Summary
Overview
Work History
Education
Skills
Activities & Honors
Certification
Timeline
Intern

Kyle Beard

Inlet Beach,FL

Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 7 years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Manager

TaxAct
Remote
09.2021 - Current
  • Managed creation of marketing materials, collateral and sales support tools.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Tracked, analyzed and reported on marketing program results.
  • Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Collaborated with sales to get feedback and understand pain points/concerns with the selling process.
  • Led cross-functional meetings with product, marketing, sales, customer success and data teams to ensure effective product messaging and positioning.
  • Created customer forums to engage with long-time customers to communicate future initiatives and gather customer desires.

Co-Founder/CEO

Kampfire Creative LLC
McKinney, TX
01.2020 - 08.2021
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
  • Guided and motivated marketing team to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead highly profitable division.
  • Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives.
  • Enhanced organic search engine ranking and managed paid search marketing to maximize SEO.
  • Developed and implemented strategic social media marketing plans.
  • Analyzed operations to evaluate company performance, determining areas of potential improvement.
  • Increased credibility and client awareness by developing marketing collateral and presentations and public relations campaigns.

Sales and Marketing Coordinator

Bullseye Media LLC
McKinney, TX
05.2019 - 01.2020
  • Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
  • Streamlined sales processes and enhanced communication through implementation of CRM System and marketing efforts with social media.
  • Implemented new and improved web products to revitalize online presence and reach consumers.

Professional Athlete

Golf
12.2016 - 05.2019
  • Administered budget and documented expenses.
  • Trained for [50+] hours per week for upcoming tournaments.
  • Promoted lifelong skills such as discipline and good sportsmanship.
  • Accustomed to heavy travel and dedicated all available time to advance in Golf.
  • Competed in tours around the U.S. and Canada.

Sales and Marketing Director

Teton Construction LLC
McKinney, TX
11.2016 - 03.2018
  • Established and maintained consistent and vibrant corporate image through all product lines, represented company at trade events and developed strategic relationships with key prospects.
  • Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
  • Planned and oversaw advertising and promotion activities, including print and social media and recommended product positioning and pricing strategy to attain largest long-term market share.
  • Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans.

Education

BBA - Business Marketing

Dallas Baptist University
Dallas, TX
2016

Skills

  • Cross-departmental Alignment
  • Campaign Performance Tracking
  • Verbal and Written Communication
  • Marketing Strategy Development
  • Detail-Oriented
  • Salesforce CRM Software
  • SaaS product marketing strategies
  • Customer Empathy
  • B2B and DTC marketing experience

Activities & Honors

  • 2015-2016: Academic Excellence Award - Heartland Conference team Championship 1st place - Qualified and competed at the D2 National Championship
  • 2014-2015: Academic Excellence Award - Heartland Conference team Championship 1st place -1st team All- Conference - 1st team All- Region
  • 2013 & 2015: Most Valuable Player Award
  • 2012-2013: Heartland Conference Freshman Player of the Year - 1st team All- Conference - Heartland Conference team Championship 1st place - Academic Excellence Award

Certification

  • Google Ads Certified
  • Google Analytics Certified

Timeline

Marketing Manager

TaxAct
09.2021 - Current

Co-Founder/CEO

Kampfire Creative LLC
01.2020 - 08.2021

Sales and Marketing Coordinator

Bullseye Media LLC
05.2019 - 01.2020

Professional Athlete

Golf
12.2016 - 05.2019

Sales and Marketing Director

Teton Construction LLC
11.2016 - 03.2018

BBA - Business Marketing

Dallas Baptist University

Similar Profiles

CREATE PROFILE
Kyle Beard