Kyle Blessing
Summary
Passionate and experienced Community Manager with a rich background in launching and supporting titles, engaging with gaming communities, and fostering meaningful relationships with content creators. Proven track record in developing and executing global community campaigns, creating compelling content, and serving as a vital bridge between gaming communities and internal teams. Eager to bring my expertise to SEGA of America to nurture and grow the SEGA community, ensuring that SEGA titles continue to be well-received and celebrated by gamers worldwide.
Overview
15
15
years of professional experience
Work History
Digital Brand Manager
Apogee Entertainment
09.2022 - Current
- Spearheaded production of all social media content and trailers, significantly increasing brand visibility and community engagement for Indie titles.
- Provided voice-overs for games, created promotional materials, and trailers, enhancing brand voice and contributing to a cohesive marketing strategy.
- Cultivated a robust community by delivering compelling written and visual content across multiple platforms, including Facebook, Instagram, Twitter/X, TikTok, and YouTube resulting in 60% increase in engagement rates.
- Developed and maintained comprehensive social content roadmap calendar, ensuring cross-functional teams remained aligned and campaigns were executed flawlessly.
- Acted as primary liaison between development teams and gaming community, offering insights, trends, and best practices to inform product communication.
- Established and maintained fruitful relationships with key content creators, leading to successful collaborative projects and increased coverage for game launches.
Content Creator, Voice Actor & Community Advocate
Self-Employed
05.2015 - Current
- Successfully raised over $350,000 for St. Jude Children's Research Hospital through targeted streaming events and social media campaigns, showcasing strong commitment to community-building and philanthropy.
- Partnered with industry giants such as Nintendo of America, EA/Star Wars, and Microsoft/Activision/Blizzard on marketing activations, demonstrating adept ability to work with third-party gaming communities.
- Led creative content production, including live streams and social media content, aligning with strategic goals and enhancing community engagement.
- Facilitated partnerships with key influencers and content creators, including notable collaboration with Reggie Fils-Aime, former President of Nintendo of America, raising over $100,000 for St. Jude Children's Research Hospital and significantly boosting community involvement and brand loyalty.
- Hosted events for Amazon, Nintendo of America, Devolver Digital, and Adult Swim.
Director of Digital Sales
Max Media Of Hampton Roads
12.2021 - 09.2022
- Initiated and managed marketing campaigns for digital and social platforms, gaining valuable experience in content strategy and community interaction.
- Worked closely with external agencies to produce engaging written and visual content, honing skills in content creation and management.
- Acted as liaison between community, sales, on-air talent, and internal teams, providing key insights and trends to inform marketing strategies.
- Trained junior team members on best practices in digital sales, resulting in improved performance metrics.
- Expanded market share by researching emerging trends and adjusting sales tactics accordingly.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
On-Air Host/Production Manager/Digital Marketing Coordinator
Max Media Of Hampton Roads
05.2009 - 09.2013
- Developed strong rapport with listeners through active social media interaction and timely responses to inquiries and feedback.
- Operated studio equipment and produced show advertisements.
- Adapted quickly to breaking news situations, delivering accurate information in a timely manner.
- Contributed significantly to the development of creative show concepts that set the program apart from competitors in the market space.
- Presented weather, news and commercials to listeners.
- Facilitated live coverage of special events, promotions, and sports matches.
- Worked alongside marketing teams to create effective promotional strategies for upcoming station events or initiatives.
Education
High School Diploma -
Shikellamy High School
Sunbury, PA05.2009
Skills
- Community Engagement & Strategy
- Social Media Management & Content Creation
- Influencer & Creator Relations
- Cross-Functional Collaboration
- Strategic Communication & Brand Voice Development
- Live Streaming & Video Production
- Analytics & Sentiment Analysis
- Budget Management
- Voice Over Booth
- Critical Thinking
- Self-Directed
Timeline
Digital Brand Manager
Apogee Entertainment
09.2022 - Current
Director of Digital Sales
Max Media Of Hampton Roads
12.2021 - 09.2022
Content Creator, Voice Actor & Community Advocate
Self-Employed
05.2015 - Current
On-Air Host/Production Manager/Digital Marketing Coordinator
Max Media Of Hampton Roads
05.2009 - 09.2013
High School Diploma -
Shikellamy High School
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