Kyle Butler

Accomplished Senior Associate at EssenceMediaCom on the MARS account, adept at leveraging programmatic media buying to optimize multi-channel campaigns. Proven track record in enhancing engagement, utilizing DSP certifications, balancing a multimillion-dollar annual budget, and managing client relationships effectively. Excelled in data-driven decision-making and strategic communication, ensuring campaign success and client satisfaction.

Available upon request.

• Mars / Client Recognized Employee of the Month, 08/01/22, (National Prog.)
• 2/3 Brands Worked Across Averaging 13% Growth YoY, 01/01/23, (Orbit & 5 Gum)

While I am fairly new to the Media landscape as a whole, the specialized training provided by Catalyte along with my drive to improve and take on new challenges has demonstrated itself. While it is not customary, being short staffed on a large account allowed me to take on responsibilities beyond my role, most importantly my role to the internal team. We lost a lot of team members over the year, which enabled me to assist more senior members of the team, as they shadowed me and I helped with training as they converted over to my LOB, while locking in my own knowledge base. Additionally, I currently have a speaking role on our internal and external meetings, which has given me the confidence and experience to communicate effectively across teams. I like to work autonomously, while also strongly considering and inquiring on the day to day needs of my team.