SPSS
KYLE CASTILLO
ARLINGTON,VA
Summary
Innovative Marketing Professional experienced in converting sales leads and managing multiple accounts and personnel. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
12
12
years of professional experience
Work History
REGIONAL RETAIL STORE MANAGER (SOUTH & WEST)
BELIZE BREWING COMPANY LTD
08.2021 - 09.2024
- Oversaw the company's expansion into new territory from zero stores with zero revenue at the start of tenure to fifteen (15) stores generating seven figures annually.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
ACCOUNT SPECIALIST
BELIZE BREWING COMPANY LTD
02.2020 - 08.2021
- Developed integrated marketing campaigns and activations for brands managed by Belize's largest private company such as: Belikin, Diageo, Heineken, Landshark, Ford, KIA, Renault, and others
- Translated the brands' short- and long-term marketing strategy into the creation of actionable output that drives results
- Led the creative team to develop the required media/events (graphic design, radio production, video production, social media content production) that align with the brands' positioning and facilitate the achievement of their goals
- Oversaw the creation and management of brands' digital assets (websites, imagery, videos, social media, etc.)
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts
- Managed multiple accounts simultaneously, demonstrating exceptional organizational and project management skills and attention to detail.
MARKETING OFFICER
COASTAL ZONE MANAGEMENT AUTHORITY AND INSTITUTE
03.2019 - 02.2020
- Developed new branding strategies and marketing plan to foster business development and achieve revenue targets.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Oversaw three-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Provided feedback to all departments on brand consistency in outbound communications.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
MANAGING DIRECTOR
THE HOPE RUN PROJECT
07.2017 - 11.2018
- Launched The Hope Run Project successfully into the market by leading multi-disciplinary teams from ideation to launch
- Devised and implemented innovative and marketing campaigns to promote the initiative
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success
- Worked closely with organizational leadership and board of directors to guide operational strategy.
OWNER AND MANAGER
ACCESS RADIO ONLINE STATION
01.2015 - 08.2021
- Oversaw and coordinated daily operations and programming of the online radio station, establishing the brand's consistency and presence
- Established, and implemented the short- and long-term goals, objectives, policies, and operating procedures
- Monitored and evaluated radio program effectiveness and implemented feedback to improve audience retention and growth
- Implemented marketing strategies to increase brand awareness and attract new customers.
EVENT PRODUCTION ASSISTANT
BUBIEBIRD PRODUCTIONS
01.2013 - 03.2015
- Assisted in budget management, helping maintain cost-effective practices without compromising event quality
- Managed on-site event setup, ensuring timely completion and adherence to safety standards
- Safeguarded smooth transitions between program segments by managing backstage areas during live productions.
- Reported event performance, attendees and specific event feedback.
- Analyzed event costs to identify areas of improvement and cost savings.
- Monitored and controlled event expenditures to meet budgets.
Education
BACHELOR'S DEGREE - Marketing w/ Economics minor
University of The West Indies, Mona
Kingston, Jamaica09-2018
HIGH SCHOOL DIPLOMA - Natural Sciences
Saint John's College
Belize City, Belize06-2009
Skills
- Data Analytics (MS Excel)
- Marketing Campaign Development (HubSpot)
- Marketing Analytics (SPSS)
- Project Management (Asana, MS OneNote)
- Retail Employee Training
- Goal Setting
- Problem-Solving
- Retail Operations
- Integrated campaign development
- Brand building
Software
MS Excel
Asana
HubSpot
MailChimp
MS Suite
Timeline
REGIONAL RETAIL STORE MANAGER (SOUTH & WEST)
BELIZE BREWING COMPANY LTD
08.2021 - 09.2024
ACCOUNT SPECIALIST
BELIZE BREWING COMPANY LTD
02.2020 - 08.2021
MARKETING OFFICER
COASTAL ZONE MANAGEMENT AUTHORITY AND INSTITUTE
03.2019 - 02.2020
MANAGING DIRECTOR
THE HOPE RUN PROJECT
07.2017 - 11.2018
OWNER AND MANAGER
ACCESS RADIO ONLINE STATION
01.2015 - 08.2021
EVENT PRODUCTION ASSISTANT
BUBIEBIRD PRODUCTIONS
01.2013 - 03.2015
BACHELOR'S DEGREE - Marketing w/ Economics minor
University of The West Indies, Mona
HIGH SCHOOL DIPLOMA - Natural Sciences
Saint John's College
Similar Profiles
Vanessa BowmanVanessa Bowman
Brand Manager at Belize Brewing CompanyBrand Manager at Belize Brewing Company
Hipolito NoveloHipolito Novelo
Journalist/Digital Content Creator at News 5 Belize/Great Belize TelevisionJournalist/Digital Content Creator at News 5 Belize/Great Belize Television
Kevin AhlinKevin Ahlin
Sales Representative/Brand Ambassador at Stonehooker Brewing CompanySales Representative/Brand Ambassador at Stonehooker Brewing Company