Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kyle Ellis

Grand Rapids,MI

Summary

Multifaceted Marketing and Analytics professional enthusiastic about applying diverse skills and passions to build timeless assets within a team.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing, Communications, Data Analyst

Benefit Profiles Inc
04.2023 - Current
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Researched and followed up with hot leads to tee-up meetings and conversations for our sales team.
  • Extracted and interpreted data patterns to translate findings into actionable outcomes.
  • Designed various Excel documents to assist with pulling metrics data and presenting information to leadership for concise explanation and reports.
  • Built reports comparing and contrasting different medical and ancillary plan options from multiple carriers.
  • Created various data visualizations to portray the positive effects of our services.

MINI Cooper Digital Marketing Consultant

Shift Digital
03.2022 - 04.2023
  • Consult on digital marketing programs for 25 MINI Cooper dealership websites, primarily in the central region of the United States.
  • Analyze key insights in Power BI to advise a multitude of clients on opportunities within their marketing plans and website build.
  • Design and construct creative assets in Adobe Illustrator to advertise MINI Coopers regional, and national offers for the month.
  • Audit all dealers within my region on a monthly basis to check for non-compliant material that infringes on MINI website guidelines.

Environmental Field Technician

Enviroserve: Environmental Solutions
05.2019 - 06.2021
  • Working together as a team to have a quick and efficient response to natural disasters, to contain and resolve a variety of emergency and disaster circumstances.
  • Remaining on call 24/7 for any and all environmental clean-up situation that could present itself, knowing the correct safety protocols to take to efficiently and effectively resolve them.
  • Balancing a fulltime student schedule while working on many jobsites around Michigan, and surrounding states.

Store Manager

Dibellas Old Fashioned Submarines
08.2016 - 05.2019
  • Imported, analyzed, and exported sales data to gather a better understanding of our companies’ costs, and revenues for corporate to evaluate further.
  • Motivated and led a team of 3-10 people to maintain an efficient and productive shift, while providing excellent customer service.
  • Utilized problem solving skills to think on my feet and make decisions in the best interest of our company, and consumers, to maintain a higher retention rate based on our quality of service.

Education

Bachelor of Science - Marketing, Business Analytics

Western Michigan University
Kalamazoo, MI
12.2021

Skills

  • Marketing Strategies
  • Analytics and Metrics
  • Copy Management

Certification

  • PowerBI Essentials Training Issued: January 2023
  • Google Ads Display Issued: February 2022
  • Google Ads Search Issued: February 2022

Timeline

Marketing, Communications, Data Analyst

Benefit Profiles Inc
04.2023 - Current

MINI Cooper Digital Marketing Consultant

Shift Digital
03.2022 - 04.2023

Environmental Field Technician

Enviroserve: Environmental Solutions
05.2019 - 06.2021

Store Manager

Dibellas Old Fashioned Submarines
08.2016 - 05.2019

Bachelor of Science - Marketing, Business Analytics

Western Michigan University

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