Graphic Design and Branding:
- Executed visually compelling designs for social media, websites, signage, and various marketing collateral.
- Successfully managed and mentored a new Graphic Designer, ensuring a cohesive brand image.
Content Creation and Social Media Management:
- Played a pivotal role in final video edits for social media, ensuring engaging and shareable content.
- Developed and managed a monthly newsletter, keeping the audience informed and engaged.
- Tracked and analyzed Instagram analytics, optimizing social media strategies.
Event Planning and Coordination:
- Created a comprehensive Marketing Events Calendar and set marketing aims for each concept.
- Handled all aspects of event planning, from conceptualization to execution, including coordinating photoshoots, layout maps, and ticketing platforms.
Digital Marketing and SEO:
- Managed the SEO company, optimizing online visibility for all concepts.
- Implemented effective email marketing strategies, sending promotional emails for each restaurant.
Website Management:
- Ensured all websites for the restaurants were regularly updated and edited.
- Handled communication and logistics for Vendor Markets, creating layout maps and addressing inquiries.
Consumer Engagement and Reputation Management:
- Managed consumer engagement on social media and email, addressing questions and direct messages promptly.
- Responded to Google reviews, maintaining a positive online reputation.
Partnerships and Media Relations:
- Handled all influencer and media relationships, fulfilling requests and ensuring positive brand representation.
- Managed brand partnership and sponsorship requests, contributing to strategic collaborations.
Menu Development and Printing:
- Created, printed, and edited menus, including special menus for events and parties.
- Managed weekly large party menus, ensuring accuracy and consistency.
Innovative Marketing Strategies:
- Introduced new marketing ideas for all concepts, contributing to continuous brand evolution.
- Assisted with video posting, copywriting, and the majority of Instagram Stories.