Kyle Florio
Waldwick
Summary
Experienced CRM and Marketing professional with a background in managing customer relationships and improving business operations. Strengths include effective communication, data analysis, and strategic planning skills to enhance customer satisfaction and loyalty. Demonstrated success in implementing CRM strategies leading to significant improvements in customer experience and business growth.
Overview
4
4
years of professional experience
Work History
Sr. Lifecycle Retention Associate
BetMGM
03.2023 - Current
· Oversee 115+ monthly CRM lifecycle campaigns.
· Implemented and automated an entirely new VIP Casino promotional program that increased player retention by 7% in 2024
· Built successful A/B tests to reduce bonus costs in our two highest taxed states by 9%.
· Developed the communication strategy for our Rewards Hub program.
· Primary stakeholder for building the companies first automated series of campaigns to support Responsible Gaming in our Ontario jurisdiction.
CRM Lifecycle Associate
BetMGM
03.2023 - 08.2025
· Oversee 115+ monthly CRM lifecycle campaigns.
· Implemented and automated an entirely new VIP Casino promotional program that increased player retention by 7% in 2024
· Built successful A/B tests to reduce bonus costs in our two highest taxed states by 9%.
· Developed the communication strategy for our Rewards Hub program.
· Primary stakeholder for building the companies first automated series of campaigns to support Responsible Gaming in our Ontario jurisdiction.
Sportsbook Performance Manager
Rush Street Interactive
11.2021 - 02.2023
· Planned, constructed and evaluated weekly/monthly sportsbook promotions to track customer retention and new user acquisition (Profit Boosts, Bet & Gets, Deposit Matches).
· Worked with Project Managers to promote new sportsbook features and contests such as; Squares, Free2Play, $500,000 NFL SGP Contest and Tourney Madness Challenge.
· Properly scheduled email campaigns and push notifications using Optimove, Xtremepush and Acoustic. Grew response rate from 6% to 9%.
Education
Bachelor of Science - Sports Management
West Virginia University
Morgantown, WV05-2019
Skills
Campaign Management
Data-Driven Decision Making
Multi-Channel Marketing
Project Management
KPI Monitoring
Customer Segmenation
Timeline
Sr. Lifecycle Retention Associate
BetMGM
03.2023 - Current
CRM Lifecycle Associate
BetMGM
03.2023 - 08.2025
Sportsbook Performance Manager
Rush Street Interactive
11.2021 - 02.2023
Bachelor of Science - Sports Management
West Virginia University