Kyle Freeman

Oversaw website development, content strategy, and cross-functional collaboration to enhance customer journeys and support business objectives. Directed digital PR initiatives to build brand awareness and strengthen market positioning.

• Launched two high-impact websites, including a B2C platform that increased revenue per visitor by 220% and supported strategic B2B partnerships, contributing to $1M+ in annual revenue while enhancing brand visibility.
• Developed consumer-focused tools and landing pages, driving a 30% increase in conversion rates and a 20% improvement in lead quality, while integrating digital PR efforts to amplify campaign reach and brand equity.

Directed integrated marketing strategies for high-profile consumer brands, including Tumi, Princess Cruises, and Patagonia, with a focus on SEO, CRO, and content marketing.

• Increased organic traffic by 40% and boosted customer engagement by 15%, driving a 20% revenue growth for a premium lifestyle brand through data-driven, consumer-focused content strategies.
• Partnered with Princess Cruises to elevate brand engagement by 35% and drive a 25% increase in conversions by aligning SEO and content strategies with audience travel preferences, capturing untapped demand for luxury travel experiences.

Managed global marketing programs across NAM, APAC, EMEA, and LATAM, tailoring strategies to regional audiences and delivering measurable business growth.

• Orchestrated global campaigns that achieved a 40% lift in engagement and a 20% boost in regional conversions, solidifying Nu Skin’s market presence through culturally relevant strategies.
• Enhanced brand awareness by 15% through seamless cross-functional collaboration, innovative content strategies, and coordinated launches across four global regions.

Directed SEO and website strategies for 55 regional sites, focusing on optimizing customer journeys and generating leads.

• Collaborated with the events team to drive engagement by promoting events through multi-channel marketing campaigns and designing optimized landing pages, increasing event attendance and brand visibility across target audiences.
• Elevated conversion rates by 10% by introducing A/B testing frameworks, streamlining landing pages, and refining the customer journeys.

Partnered with top IT companies, including AWS, Red Hat, Atlassian, and F5, to execute high-impact multi-channel marketing campaigns.

• Created a number of campaigns that generated $500K+ in pipeline revenue by developing advanced segmentation strategies, high-performing nurture campaigns, and A/B-tested creative assets.
• Boosted lead quality by 35% and improved campaign ROI by 25% through customized messaging frameworks, data-driven optimizations, and close collaboration with channel partners.