Summary
Overview
Work History
Education
Skills
Timeline
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Kyle Freund

Kyle Freund

Tampa,FL

Summary

Dynamic and results-driven marketing leader with a proven track record in managing growth and cultivating strong customer relationships. Highly skilled in data analysis, problem-solving, and communication (both oral and written). Known for consistently fostering positive relationships with stakeholders at all levels, including management, colleagues, subordinates, and clients. Detail-oriented with a commitment to driving business success and customer satisfaction.

Overview

20
20
years of professional experience

Work History

Senior Channel Marketing Manager

House of Rohl
03.2022 - Current
  • Spearheaded successful product launches within the channel, driving awareness and generating interest among potential customers.
  • Lead all channel marketing activation efforts for commercialization of new products, inclusive of trade shows (KBIS), product presentations, technical information and training
  • Developed and managed all marketing programs and promotions with outside/inside sales teams
  • Strategic leader on sales analysis and data reports to executive leadership
  • Created and managed channel customer focused House of Rohl Rewards spiff programs resulting in over 20% for three consecutive years
  • Developed integrated web/technical/product data deployment flow process inclusive of new and existing product information
  • Coordinate and deploy customer co-op programs
  • Increased lead generation rates through the creation of targeted email campaigns that resonated with specific segments of our partner base.
  • Increased channel partner satisfaction by developing and executing tailored marketing strategies.
  • Enhanced brand visibility within the channel by creating targeted marketing materials and promotions.
  • Bolstered overall company revenue via diligent monitoring of partner performance metrics; identifying areas for improvement and providing actionable insights.

Channel & Vertical Marketing Manager

Masonite Architectural
02.2018 - 03.2022
  • Lead all demand generation efforts around both channel and vertical strategy
  • Create budget flows per campaign, as well as cost quantify all marketing outreach efforts
  • Identified emerging market trends with in-depth analysis to inform business decisions.
  • Analyzed competitive landscape for strategic insights on positioning and differentiation.
  • Managed timelines and budgets for campaign execution, ensuring alignment with strategic objectives.
  • Develop and manage all marketing programs and promotions with outside/inside sales teams
  • Coordinate all digital project and content implementation as well as oversee all SEO & SEM strategy efforts
  • Strategic leader on Architectural outreach per vertical, also implemented successful sales integration of Dodge data platform
  • Manage all project workflow for print collateral & sales materials
  • Created on-demand and implemented successful adoption of LMS platform DoorUniversity - More than 3,000 active learners in 10 months
  • Lead all 3rd party specification platform efforts (MasterSpec, SpecLInk, ArCat, Suites)
  • Masonite Architectural, a division within Masonite International, manufactures both commercial & architectural doors with sales in excess of $350M in North America

Senior Marketing Manager

KYB Americas Corp.
05.2005 - 02.2018
  • Developed cost to benefit and ROI business plans for all marketing/advertising/promotional initiatives
  • Managed all timelines and budgets for marketing projects and new product release
  • Coordinate and develop all marketing programs and promotions with outside sales team
  • Developed & managed KYB’s social media presence on Facebook, Twitter, Pinterest and Instagram
  • Vetted and maintained all outside agency and vendor contacts
  • Managed international and domestic trade shows

Education

Bachelor of Science - Marketing

FLORIDA STATE UNIVERSITY
Tallahassee, FL
05.2004

Skills

  • CRM management
  • Marketing analytics
  • Partnership development
  • Product launches
  • Campaign execution
  • Customer segmentation
  • Web analytics
  • Data-driven decision making
  • Online marketing

Timeline

Senior Channel Marketing Manager

House of Rohl
03.2022 - Current

Channel & Vertical Marketing Manager

Masonite Architectural
02.2018 - 03.2022

Senior Marketing Manager

KYB Americas Corp.
05.2005 - 02.2018

Bachelor of Science - Marketing

FLORIDA STATE UNIVERSITY

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Kyle Freund