Kyle Gates

• Key facilitator to provide end-to-end support to the day to day workings of the company
• Develop structure and process across the organization
• Assist in developing overall quarterly objectives and milestones to be accomplished by each team
• Drive teams to execute at their highest efficiency so they can consistently meet or exceed their goals
• Build out and manage company-wide deliverables lists with timelines
• Administer CRM and all other cross-departmental tools and technology.
• Managed creative production queue as well as day to day operations of the Creative Team.
• Provided extensive training to newly hired employees and explained company policies and processes, helping to educate each on job duties and daily tasks.

Business Operations Manager (1 year and 1 month)

• Identify, prioritize, establish, monitor, and improve processes and workflows
• Work with teams to solve complex organizational problems with creative & scalable solutions
• Work with teams to identify bottlenecks, blockers and risks
• Coordinate and drive cross-company communication and collaboration
• Support and coordinate capacity planning methodologies
• Understand, develop and update reporting metrics and reports
• Drive and manage tracking and reporting on cross-department operational performance
• Support team members to unblock work, escalate risks
• Facilitate workload prioritization discussions and decisions
• As needed, participate in department status meetings alongside department leads
• Provide “know-how” and support for team members across the agency’s operational toolset, which may include time tracking, resourcing, project management, task management and communication
• Help onboard new agency team members with regard to tools, workflows, documentation, reporting and processes
• Plan and support operational improvement projects within the agency
• Drive success of operations projects through standard project management methodologies
• Manage and maintain organizational processes and templates

Project Manager (7 Months)

• Provide Project Management support to Marketing teams: Media, Email, UXO, SEO, Creative, Content, Organic Social/Influencers, Data, Analytics, Internal Marketing
• Facilitate cross-department collaboration
• Establish, monitor, and improve processes and workflows
• Identify bottlenecks, blockers and risks; unblock work, escalate risks
• Facilitate workload prioritization discussions and decisions
• Lead department status meetings alongside department leads
• Manage Client-facing MarTech Projects
• Create project plans for new projects
• Create RACIs for new projects
• Monitor hours tracking for T&M projects – make sure hours are being tracked consistently and accurately, analyze burn compared to planned hours
• Lead project team status meetings
• Lead client status meetings – report on plans, accomplishments and risks

• Created optimization reports that internal media teams used to ensure the correct blend of profitability and quality
• Ensured all company reporting interfaces were kept up to date and accurate
• Managed the advertising on-boarding process
• Ensured new advertisers went live within the expected timeframe
• Monitored campaigns during testing to ensure all links, tracking and attribution were working properly
• Performed quality assessment and optimization of campaigns following testing phase
• Finalized accounts payables and receivables on a monthly basis with the finance department
• Conducted competitive research on a monthly basis and reported back to senior management

• Built and directed the execution of marketing plans for our clients
• Managed and optimized paid search campaigns generating hundreds of conversions every month with a combined monthly budget of $50,000
• Content creation, keyword research and SEO optimization that achieved the number one ranking on
• SERPs for over 50 keywords in more than 30 states
• Created integrated, multi-platform social media campaigns that directly contributed to thousands of additional followers and increased consumer engagement
• Optimized between 30 and 50 websites monthly using Wordpress to increase SEO ranking and conversions.

• Analyzed consumer behavior to make data-driven marketing recommendations that directly led to increased sales nationwide
• Created over 100 pieces of content to generate leads and drive conversions
• Optimized websites for SEO by conducting technical audits, designing website architecture and building quality links.

• Recruited an average of 5 partners per week to join Lyft's Local Partnership Program
• Successfully coordinated marketing events and activities for the program.