Summary
Overview
Work History
Skills
Awards
Community Service
Timeline
Generic

Kyle Johnson

Escanaba,MI

Summary

Award-winning automotive professional with nearly a decade of experience in sales, marketing, and customer engagement across Chevrolet, Buick, and GMC brands. Recognized as a GM Mark of Excellence recipient and EV Specialist, with a track record of driving both showroom sales and digital marketing campaigns. Skilled in building brand visibility, managing high-volume CRM pipelines, and creating customer-first experiences that strengthen loyalty.

Overview

10
10
years of professional experience

Work History

Sales and Leasing Consultant

Riverside Chevrolet GMC
01.2022 - Current
  • - Consistently average 10–12 vehicle sales per month, ranking among top performers in a 7-person sales team.
  • - Manage 100+ internet leads weekly via VinSolutions CRM, converting digital interest into showroom appointments and closed sales.
  • - Develop and execute social media marketing campaigns on Facebook and Instagram, driving community engagement and new business.
  • - Conduct full customer journey touchpoints: needs assessment, product presentation, digital follow-up, and after-sale relationship management.
  • - Recognized for product knowledge spanning Chevrolet and GMC lineups, with emphasis on new technology and EV readiness.

Sales Representative / EV Specialist

Koehne Chevrolet Buick GMC
01.2016 - 01.2022
  • - Served as the dealership’s EV Specialist, training both customers and staff on electric vehicle benefits, charging infrastructure, and ownership.
  • - Earned General Motors Mark of Excellence Award multiple times, demonstrating top-tier sales performance and customer satisfaction.
  • - Specialized in both new and pre-owned vehicle sales, providing financing and leasing solutions tailored to diverse customer needs.
  • - Partnered with management on promotional events and dealership marketing, enhancing community presence and customer acquisition.
  • - Built a strong base of repeat and referral customers through relationship-driven sales and consistent follow-up strategies.

Skills

  • - Automotive Sales & Leasing
  • - Electric Vehicle Specialist (EV knowledge, education, and adoption)
  • - Customer Relationship Management (VinSolutions, CRM tools)
  • - Digital Marketing & Social Media Strategy (Facebook, Instagram, Canva, Shopify)
  • - Marketing Campaign Execution & Go-to-Market Support
  • - Negotiation & Customer Engagement
  • - Brand Development & Community Engagement

Awards

- General Motors Mark of Excellence Award – Multiple years at Koehne Chevrolet Buick GMC

Community Service

Escanaba Berserkers Rugby Club, Founder & President, Founded and manage a nonprofit rugby club in Michigan’s Upper Peninsula. Lead branding, digital promotion, sponsorship development, and community partnerships. Designed marketing campaigns to build awareness, expand player participation, and secure funding opportunities.

Timeline

Sales and Leasing Consultant

Riverside Chevrolet GMC
01.2022 - Current

Sales Representative / EV Specialist

Koehne Chevrolet Buick GMC
01.2016 - 01.2022

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Kyle Johnson