Kyle Kearney
Los Angeles,CA
Summary
Empathetic and collaborative leader with a proven track record in solving complex problems through innovative solutions. Recognized for exceptional project management skills, successfully leading national and global campaigns for Fortune 50 brands and driving large-scale transformation projects. Effective in relationship building across diverse demographics and cultures, ensuring high-quality deliverables for clients and stakeholders. Experienced advisor to organizations such as Sundance Institute, Pfizer, Mattel, and Google, demonstrating a commitment to strategic collaboration and impactful results.
Overview
14
14
years of professional experience
Work History
Vice President
MediaLink, a UTA Company
Los Angeles, CA
07.2022 - Current
- Consistently managed projects within complex organizational structures to unify stakeholders with varied interests.
- Marketing and strategy lead for diverse clients across CPG, pharmaceuticals, entertainment, and more, to drive growth areas and successfully launch initiatives.
- Developed tailored recommendations based on a thorough analysis of evolving market dynamics for leading independent film festivals, creator-led production companies, and tech firms.
- Cultivated strategic partnerships with media agencies, vendors, and key client stakeholders during transformation projects by providing key insights and recommending future strategies.
- Created comprehensive playbooks, guiding documents, and toolkits to help clients maintain brand standards post-engagement.
Senior Growth Architect
Boston Consulting Group, Digital Ventures
Los Angeles, CA
01.2020 - 06.2022
- Spearheaded execution of key campaigns to drive brand recognition, expand user base, and boost profitability of emerging businesses.
- Served as project manager to align diverse expertise across global teams, per project demands.
- Transformed digital marketing efforts for new ventures and existing clients through innovative growth initiatives.
- Managed the end-to-end campaign lifecycle for various companies, from conceptualization to execution, ensuring brand integrity and message consistency.
- Utilized SEO, SEM, social media, and digital analytics for successful execution of digital transformation initiatives.
Associate Director, Business Development
M&C Saatchi Performance
Los Angeles, CA
12.2018 - 12.2019
- Negotiated and acquired clients for a results-oriented dynamic media agency specializing in direct response metrics.
Business Development MBA Intern
MIC
New York, NY
06.2017 - 08.2017
- Conducted research on market developments and generated value estimates to influence a 3-year growth plan.
- Developed and presented ideas for new shows across digital, social, and traditional channels.
Digital Marketing Manager
Turner Broadcasting, Inc. A Time Warner Company
New York, NY
02.2013 - 05.2016
- Designed strategic media proposals by leveraging unique strengths of CartoonNetwork.com, AdultSwim.com, and truTV.com properties.
- Oversaw development and execution of all Funny Or Die branded content campaigns.
- Boosted brand engagement, video views, and sales through branded content campaigns for Pepsi, Febreze, Fiat, Target.
Activation Associate
Mediavest | Spark, Publicis Agency
New York, NY
09.2010 - 01.2013
- Developed strategies for cross-platform engagements including high-profile events like the NBA's Annual Slam Dunk Contest.
- Spearheaded execution of annual Coca-Cola Super Bowl program across digital and TV channels.
- Directed collaboration among teams to ensure unified branding with partner agencies and vendors.
Education
MBA - Management Information Systems
Kellogg School of Management, NU
Evanston, IL06-2018
Master of Arts - English, American Studies
College of William And Mary
Williamsburg, VA05-2009
Skills
- Marketing Strategy
- Mentorship
- Campaign and Project Management
- Cross-Functional Collaboration
- Insight Generation
- Data Analysis
Accomplishments
- Kellogg Dean’s Distinguished Service Award Recipient
Affiliations
- Literature, film, comedy, trivia competitions, gift giving, yoga, making playlists, cooking, and dance, both watching and performing.
References
References available upon request.
Timeline
Vice President
MediaLink, a UTA Company
07.2022 - Current
Senior Growth Architect
Boston Consulting Group, Digital Ventures
01.2020 - 06.2022
Associate Director, Business Development
M&C Saatchi Performance
12.2018 - 12.2019
Business Development MBA Intern
MIC
06.2017 - 08.2017
Digital Marketing Manager
Turner Broadcasting, Inc. A Time Warner Company
02.2013 - 05.2016
Activation Associate
Mediavest | Spark, Publicis Agency
09.2010 - 01.2013
MBA - Management Information Systems
Kellogg School of Management, NU
Master of Arts - English, American Studies
College of William And Mary
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