KYLE KING
Franklin,TN
Summary
Experienced Media sales and operations professional, with record of goal achievement providing media content, music licensing and marketing solutions to Fortune 1000, Advertising and Broadcast. Sales Manager and contributor with expertise In new business development, financial performance and account service. Strategic problem-solver and team leader skilled in coaching/motivation. Proven success in engagement/interface with C-level executives.
Overview
13
13
years of professional experience
Work History
Global Business Development, Music Services
Warner Bros/Discovery
Nashville/Knoxville, TN
10.2018 - 02.2023
- Responsibility to develop, implement and oversee strategies to drive Global music revenue royalty increases. Researched and implemented practices to decrease music production costs; improve content identification, delivery and access for Production companies and third party music users.
- Worked closely with PRO's and third party partners to prepare and deliver Quarterly music usage streaming reports. Analyzed and updated these reports to ensure accuracy. Compiled data by Country as required.
- Prepared and delivered specific cue sheet reports to PRO's and third party partners for prior Discovery program(s) to ensure accurate collections. Utilized Soundmouse to run these reports.
- Prepared data analytics and process recommendations to identify genres and volume of music usage in Discovery programming. Evaluated data from all resources with directive to increase QTR music publishing revenues. Supervised team with goal of improving publishing efficiencies.
- Responsible for evaluation of linear usage with music tracks for all programs airing on DISCOVERY from 2009-2018. Targeted volume/type of usage from owned music assets. Developed analytics to procure/produce new music based on specified genre usage percentages over 10 year term.
- Responsible for identifying ongoing music requests, updates, other communication and collection of royalties from all (14) Discovery music library partners. Ran QTR revenue reports for Global Music VP.
- Oversee composition of required metadata and selection of specific title and artwork for new albums and inclusion into DMS (Source Audio).
Director of Business Development
BILL YOUNG PRODUCTIONS
Houston
07.2016 - 07.2018
- Responsible for developing and implementing Corporate Division business plan, sales strategy and infrastructure, resulting in a 45% increase in new business to $2.4M annually in 2017.
- Individual contributor responsible for $550K in new business revenue within first two years of implementation.
- Managed Sales Team productivity with updated KPI's to track pipeline/funnel analytics and weekly performance goals. Developed new vertical markets, targeting regional Southwest expansion.
- Implemented new CRM to improve assessment of opportunity statistics, quotas, pipeline, forecasts. Directed weekly team meetings w/CEO and President.
General Sales Manager
UNITED METRO MEDIA
Nashville/Atlanta
04.2014 - 06.2016
- Managed sales and operations for six-person Southeast Sales Center; specializing in transactional B2B Digital and Broadcast recruitment advertising. Responsible for P+L, marketing, hiring/training.
- Directed lead generation and assisted in closing B2B Digital media campaigns. Sold multiple national accounts, with each in excess of $150K annual revenue.
- Increased center revenue to $1.6M annual sales in 2015. Led team to 4th highest annual sales in Digital revenue for 2015. (among 28 national sales centers)
- Implemented use of video conferencing (Zoom, Skype) for sales calls. Updated email and marketing tools. Conducted weekly sales training to review competencies, KPI's and improve individual performance.
Vice President-Sales
GARI MEDIA GROUP
Nashville/Atlanta
07.2010 - 04.2014
- Managed 5-person team responsible for sales of Music Branding and Digital Marketing products to C-level executives at TV/ Cable/Network, Fortune 1000, and Advertising.
- Team lead responsible for $2.5-3M annual revenue.
- Sold branding solutions for Broadcast groups (examples below), which included custom music, rich media and graphic elements:
- Gannett TV Group: Developed and sold $180K license for music branding campaign with custom pneumonic for all TV stations, including adaptations for local news promotion updates.
- Raycom Broadcasting: Developed and sold $280K license for new graphic and music branding for local TV news/promotion.Partnered with 45+ marketing departments to launch program.
- CBS Television Group: Sold $200k custom news music package, plus additional local update elements, with updated pneumonic for use on all CBS owned and operated TV stations.
Education
Bachelor of Journalism -
Xerox Professional Selling Skills (completion of PSS 1 and 2 courses)
Dale Carnegie Sales Training (Relationship Building and Leadership Training courses)
Skills
- Sales goal achievement; individual and team
- CRM proficiency: Salesforce, ACT, Zoho
- Video Conference proficiency: Zoom, WebEx
- MS Office/Excel; Google Docs; Powerpoint
- Branding and Marketing expertise
- Team leadership, training and supervision
- Strategic planning; sales infrastructure
- Project management
- Channel and target market development
- Contract negotiation
Timeline
Global Business Development, Music Services - Warner Bros/Discovery
10.2018 - 02.2023
Director of Business Development - BILL YOUNG PRODUCTIONS
07.2016 - 07.2018
General Sales Manager - UNITED METRO MEDIA
04.2014 - 06.2016
Vice President-Sales - GARI MEDIA GROUP
07.2010 - 04.2014
University of Texas-Austin - Bachelor of Journalism,
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