Kyle Kranenburg
Digital Marketing Professional
New Albany,Indiana
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Experienced in building new processes, implementing new products. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
3
3
Certifications
Work History
Email Product Manager
Fastline Marketing Group
11.2021 - Current
- Creation of Digital Assets for Use in Client Product
- Personally handled the creation, editing, and deployment of up 30 client emails per month. On top of internal marketing and updating of automated workflows.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Meet with clients to better understand business needs and current market landscape.
- Took on creation and ownership of internal company newsletters, as well as various end-user facing newsletters.
- Optimization through targeting and AB testing
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Took on ownership of new additional product set, smart banners, after organizational restructure. As well as template creation and twice weekly deployment of Auction emails after Auction product launch.
Digital Marketing Strategist
Advantage Concepts (Automotive Agency)
06.2021 - 11.2021
- Assembled internal reports and presentations to share insights and recommendations with stakeholders.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Researched and evaluated potential new markets and products with sales staff in boost revenue.
- Generated reports to support development and implementation of marketing plans for clients with sales team.
- Worked with ownership recommend a new system to reduce labor needs and ensure accuracy.
Digital Marketing Specialist
American Queen Steamboat Company
05.2019 - 02.2021
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- AB tested ad campaigns to optimize performance and drive improved ROI.
- Managed digital projects from initial concept through final implementation and live monitoring. This includes a total migration of our email marketing with over 800,000 contacts to a new system as well as launching a new website.
- Worked with contracted travel vendors to coordinate ad placements and creation every month.
- Majority of website traffic (more than 50%) was driven by my output.
Client Digital Success Manager
WDRB/BCI Media
04.2018 - 04.2019
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Created and maintained comprehensive customer success documentation for internal and external use.
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Collaborated with sales and product teams to address customer success objectives.
- Utilized customer feedback to inform changes and improvements to customer success plans.
- Monitored customer progress and addressed customer inquiries with timely and accurate updates.
Digital Optimization Specialist
Gannett
10.2015 - 04.2018
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Education
Bachelor of Science - Marketing
University of Louisville
Louisville, KY 05.2001 -
Skills
Effective campaign execution
Skilled in client engagement
Data-driven trend evaluation
Workflow design
Creative graphic solutions
Certification
Google Analytics
Timeline
Email Product Manager
Fastline Marketing Group
11.2021 - Current
Digital Marketing Strategist
Advantage Concepts (Automotive Agency)
06.2021 - 11.2021
Digital Marketing Specialist
American Queen Steamboat Company
05.2019 - 02.2021
Client Digital Success Manager
WDRB/BCI Media
04.2018 - 04.2019
Digital Optimization Specialist
Gannett
10.2015 - 04.2018
Bachelor of Science - Marketing
University of Louisville
05.2001 -
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