Summary
Overview
Work History
Education
Skills
Websites
Awards
Professional Memberships
Timeline
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Kyle LaCroix

Boynton Beach,FL

Summary

Innovative industry leader known for high productivity and efficient task completion. Skilled in strategic product planning, market analysis, and cross-functional team leadership. Excel in communication, problem-solving, and adaptability to drive product success in competitive environments.

Overview

23
23
years of professional experience

Work History

Chief Product Officer

Caritra
05.2025 - Current
  • Championed vision, strategy, and execution of Caritra’s AI-powered SaaS platform for sports facilities.
  • Worked with cross-functional teams to synchronize market requirements with scalable features.
  • Ensured sustained competitive advantage via innovative product strategies and development efforts.
  • Articulated product vision and growth plans to investors and key strategic partners.
  • Supported expansion efforts by demonstrating performance metrics and outcomes.

CHIEF EDUCATION OFFICER

SETS CONSULTING
01.2020 - Current
  • Founded and launched SETS to help federations, clubs and professionals improve their education, understanding and business through coach and career development methods.
  • Created and formed organized plans and strong relationships with numerous industry entities and individuals.
  • Cooperates with ATP/WTA/ITF players and coaches to improve training systems, methods of communication and development.

ASSISTANT DIRECTOR OF TENNIS

THE OAKS AT BOCA RATON
01.2004 - 01.2024
  • First employee hired to lead a new construction, 12 court facility.
  • Led the tennis program through initial growth, developer turnover, HOA formation.
  • Employed a staff of a dozen certified teaching professionals.
  • Hosted ITF/USTA National Events, as well as USPTA Testing & Certification and Regional Education Days.
  • Directed the most active tennis program in Palm Beach Country.

TENNIS PROFESSIONAL

PHILADELPHIA CRICKET CLUB
01.2003 - 12.2003
  • Taught membership throughout the summer (adults and juniors).
  • Directed and assisted in clinics and team practices for members.
  • Actively participated in all mixers and other social events.
  • Supervised USTA Middle States Grass Court and Clay court tournaments.
  • Assisted in the administrative process as well as head stringer of The USTA/ITF Junior International Grass Court Championships.

Education

M.Ed - Educational Leadership

Stanford University
06.2020

MBA - Concentration in Marketing

University Of Michigan
01.2006

B.S. - Marketing/Professional Tennis Management

Ferris State University
01.2004

Skills

  • Written and verbal communication
  • Player and coach development
  • Team management
  • Strategic planning
  • Individual guidance
  • Mentoring
  • Interpersonal relationships

Awards

  • 2024, RSI Magazine RSPA Member of The Year
  • 2022, USPTA Florida Industry Excellence Award
  • 2020, Florida Division Tester of The Year
  • 2018, USPTA Florida U30 Professional of the Year
  • 2017, USPTA Florida District Professional of the Year
  • 2014, USPTA National Tester of the Year
  • 2012, USPTA Florida Tester of the Year

Professional Memberships

  • USTA, 1991
  • RSPA/USPTA, 2004
  • PTR, 2020
  • GPTCA, 2021
  • Directors' Club of America, 2023
  • University of Michigan Alumni Association, 2006
  • Stanford University Alumni Association, 2020

Timeline

Chief Product Officer

Caritra
05.2025 - Current

CHIEF EDUCATION OFFICER

SETS CONSULTING
01.2020 - Current

ASSISTANT DIRECTOR OF TENNIS

THE OAKS AT BOCA RATON
01.2004 - 01.2024

TENNIS PROFESSIONAL

PHILADELPHIA CRICKET CLUB
01.2003 - 12.2003

M.Ed - Educational Leadership

Stanford University

MBA - Concentration in Marketing

University Of Michigan

B.S. - Marketing/Professional Tennis Management

Ferris State University

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