Kyle Lau
Belmont,CA
Summary
Recent graduate of Cornell University, majoring in Communications and Business with a strong background in marketing, outreach, and analytics. Experienced in Salesforce and CRM integrations, with proven quantitative analytical skills. Adept at developing and executing marketing campaigns, including SEO and social media content. Eager to contribute to Meta's Business Marketing Group as a Marketing Automation Specialist.
Overview
6
6
years of professional experience
Work History
Business Development Specialist
Devola Technologies
06.2024 - Current
- Identified and cultivated new business opportunities, contributing to a 7% increase in revenue
- Conducted market analysis to identify emerging trends, driving competitive advantage and positioning Devola Technologies as a leader in innovative tech solutions, leading to the signing of 4 key clients
- Represented the company at industry events, building brand awareness and expanding professional networks
Business Development Team
BL1688 Associated Inc.
01.2022 - Current
- Spearheaded new market research initiatives, resulting in a 24% increase in actionable customer data and driving more effective business strategies
- Cemented relationships with overseas clients, boosting CRM efficiency by 15% and resulting in a 25% uplift in account renewals
- Worked with overseas distributors such as Tmall and Alibaba to bring California wines to the rest of the world
Fellow
Cornell University Communications Fellowship
01.2022 - 01.2023
- Held workshops and coaching sessions for over 150 students to teach and refine their oral communication skills
- Mentored new teaching assistants, teaching them how to effectively lead and plan their own workshops and classes
Finance Department Intern
Alameda County District Attorney's Office
01.2021 - 01.2022
- Prepared detailed expense reports for various branches, ensuring accurate financial tracking and accountability
- Reviewed and analyzed outreach program data to quantify cost-effectiveness, enhancing budget allocation strategies
- Collected and reviewed evidence for restitution claims, improving the accuracy and efficiency of financial recovery processes
Legal Assistant
Alameda County District Attorney's Office
01.2019 - 01.2022
- Researched relevant precedents and possible counterarguments to aid in trial, enhancing the accuracy of legal strategies
- Attended trials and hearings, learning effective methods of communication and improving courtroom presentation skills, leading to an increase in successful case outcomes
- Translated for victims, convincing one to testify against her assailant, developing critical interpersonal communication skills
Marketing Intern
Burford Capital
01.2023
- Developed new website, focusing heavily on SEO and key search words
- Conducted outreach to law firms and corporations, marketing Burford's numerous services and abilities
- Scripted, planned, and edited numerous videos with employees to create new social media marketing content
Education
Bachelor of Science - Communication, Business
CORNELL UNIVERSITY
05.2024
Skills
- Python
- Salesforce
- CRM management
- Lead generation
- Sales proposal creation
- Mandarin and Cantonese
Timeline
Business Development Specialist
Devola Technologies
06.2024 - Current
Marketing Intern
Burford Capital
01.2023
Business Development Team
BL1688 Associated Inc.
01.2022 - Current
Fellow
Cornell University Communications Fellowship
01.2022 - 01.2023
Finance Department Intern
Alameda County District Attorney's Office
01.2021 - 01.2022
Legal Assistant
Alameda County District Attorney's Office
01.2019 - 01.2022
Bachelor of Science - Communication, Business
CORNELL UNIVERSITY
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