Kyle Liechty
Long Beach,CA
Summary
Adept Digital Marketing Specialist with a proven track record at Riot Games, enhancing brand visibility and engagement through innovative social media strategies and content creation. Skilled in Adobe Creative Suite and creative problem-solving, I spearheaded campaigns that generated over 8.9M views, significantly boosting leads. Excel in leveraging analytics to drive marketing decisions and sales outcomes.
Overview
2
2
years of professional experience
Work History
Digital Marketing Specialist
Riot Games
2023.08 - Current
- Developed and implemented a cost-effective marketing strategy for social media and web-based communications services to increase engagement and generate leads
- Researched and analyzed existing social media and web content strategies to optimize user engagement, increase inbound website traffic, and implement new communication initiatives
- Analyzed trends and implemented a combination of hashtag strategy, popular audio, and engaging subject matter to create and promote multiple viral videos accumulating more than 8.9M views and 1M likes to this date
- Conceptualized and produced a wide array of multimedia and web communication materials to unify the brand's message and drive sales
- Wrote engaging short-form content and designed catchy graphics using software such as Adobe Photoshop and Illustrator, Canva, and Tiktok
Stylist
Friar Tux
2022.07 - 2023.08
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Organized sales area and work station to showcase products and boost sales.
- Using goal oriented sales brought in a revenue of an average 9,800 a month from clients from weddings, and different venues
Education
Bachelor of Science - Digital Marketing
California State University - Long Beach
Long Beach, CA05.2023
Skills
- HTML Programming
- Digital Marketing Management
- Search Engine Optimization (SEO)
- Creative Problem-Solving
- Salesforce Marketing Cloud
- Hubspot
- Hootsuite
- Adobe Creative Suite
- Google Analytics
- Microsoft Office
- Marketing Automation
- Social Media Marketing
- Content Creation
- Graphic Design
Languages
American Sign Language
Professional Working
Timeline
Digital Marketing Specialist
Riot Games
2023.08 - Current
Stylist
Friar Tux
2022.07 - 2023.08
Bachelor of Science - Digital Marketing
California State University - Long Beach
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