Kyle P. Mazzei
Albuquerque,NM
Summary
I'm a results-driven, detail-oriented digital landscape professional with over ten years of experience in digital manifestation across a variety of industries including healthcare, market research, and restaurant services. I believe it is vitally important to begin each new challenge with a client by asking thoughtful questions to gain a wider understanding of their business and goals, and then use data to drive decisions that meet those goals. Working in a fast-paced, hands-on environment has allowed me to build a strong foundation in digital strategy. I've played an integral role in building and implementing digital tactics using a diverse array of analytical tools to drive actionable, data-driven optimization recommendations. In addition, I've maintained and overseen detailed budgets while leading cross-functional teams and clients through new digital strategies.
Overview
10
10
years of professional experience
Work History
Digital Brand Manager
McKee Wallwork + Company
03.2020 - Current
- Designed and implemented digital, web and social strategies to align with client business goals.
- Worked cross-functionally with various departments on projects.
- Managed, coached, and developed direct reports.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Streamlined internal processes, resulting in increased efficiency within the digital team.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital touchpoints.
- Increased website traffic by implementing effective SEO and content marketing strategies.
- Stayed current with industry trends and emerging technologies, incorporating best practices into ongoing digital strategy development.
- Analyzed data from various sources to inform strategic decision-making and optimize campaign performance.
- Developed comprehensive digital marketing plans, optimizing budget allocation across various channels.
- Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
- Conducted regular audits of web properties to identify potential issues affecting usability or search engine rankings, recommending corrective actions as needed.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
Digital Specialist
Dion's Pizza
09.2017 - 03.2020
- Conducted competitor research to inform strategic decisions related to online presence and market positioning.
- Collaborated with cross-functional teams to successfully execute integrated digital marketing initiatives.
- Enhanced digital strategies by analyzing data and developing innovative marketing campaigns.
- Optimized website performance by conducting thorough SEO audits and implementing recommended improvements.
- Analyzed web analytics data to identify trends and opportunities for enhancing user experience and driving online sales growth.
- Implemented conversion rate optimization techniques, leading to higher user engagement on key landing pages.
Digital Coordinator
Dion's Pizza
02.2015 - 09.2017
- Boosted online engagement by developing and implementing targeted digital marketing strategies.
- Analyzed web analytics data to inform continuous improvement of digital strategy and tactics.
- Conducted regular competitor analysis to identify trends and opportunities within the industry landscape.
- Implemented SEO techniques to improve organic search rankings, driving increased website traffic.
- Established a robust reporting framework to track KPIs across all digital channels, enabling informed decision-making on future initiatives.
- Optimized website performance through thorough analysis of user behavior and content updates.
Education
Master of Science - Information Systems and Assurance
University of New Mexico - Anderson School of Management
05.2021
Bachelor of Business Administration - Marketing
University of New Mexico - Anderson School of Management
12.2014
Skills
- UI/UX
- SEO
- QUANTITATIVE ANALYSIS
- QUALITATIVE ANALYSIS
- DATA VISUALIZATION
- REPORTING
- DIGITAL STRATEGY
- PROBLEM SOLVING
- STRATEGIC PLANNING
- BRAND DEVELOPMENT
- BUDGETING
- CLIENT/VENDOR RELATIONS
- WORDPRESS
- GOOGLE ANALYTICS
- GOOGLE ADS
- GOOGLE LOOKER STUDIO
Timeline
Digital Brand Manager
McKee Wallwork + Company
03.2020 - Current
Digital Specialist
Dion's Pizza
09.2017 - 03.2020
Digital Coordinator
Dion's Pizza
02.2015 - 09.2017
Bachelor of Business Administration - Marketing
University of New Mexico - Anderson School of Management
Master of Science - Information Systems and Assurance
University of New Mexico - Anderson School of Management
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