Kyle M. Bass
Richmond
Summary
Campaign Manager with extensive experience in developing and executing comprehensive marketing strategies and campaigns and a specialty in paid media and digital marketing. Proven track record of enhancing brand presence and driving revenue growth through targeted campaigns and innovative digital solutions. Known for strong team collaboration and adaptability, effectively leveraging skills in SEM, Paid Social targeting, and GA4.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Campaign Manager, Attendee
Informa Markets
05.2026 - Current
- Create data-driven campaign strategies across email marketing, paid digital advertising, organic channels, and event websites to maximize registration growth
- Analyze campaign KPIs including registrations, conversion rates, cost per registration, email engagement, and website performance to inform ongoing optimization
- Collaborate with content, design, sales, and product teams to develop cohesive marketing campaigns aligned with event objectives and attendee personas
- Support revenue objectives by driving qualified attendee acquisition and maintaining alignment between marketing initiatives and event growth goals
- Manage campaign timelines and marketing calendars to ensure on-time execution of initiatives leading up to event dates
- Conduct audience research and segmentation to tailor messaging for key manufacturing industries, job functions, and buyer personas
Sr. Digital Marketing Specialist
Informa Markets
01.2021 - 04.2026
- Develop and execute digital marketing campaigns to enhance event awareness, drive registrations, and generate leads (B2B & B2C)
- Analyze campaign performance using analytic tools such as GA4, Looker Studio, Adobe Analytics, and Power BI to inform strategy
- Collaborate with cross-functional teams to align marketing strategies with business objectives
- Conduct market research to identify trends, informing content development and promotional strategies
- Maintain updated knowledge of digital marketing trends and technologies to implement best practices
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies
- Conduct keyword research to identify high-traffic search terms for PPC advertising campaigns
- Digital Marketing team received Top Team Award for all of Informa in 2023
- Finalist for Bright Start Award in 2022
Marketing Associate
ION Geophysical
06.2019 - 01.2021
- Control and post on LinkedIn, Facebook, and Twitter social pages with over 26,000 followers
- Update and create content for website and landing pages
- Create digital content for social pages and publications
- Make analytic reports on all social pages and digital advertisements
- Make analytic reports on all web pages through Google Analytics
- Main administrator for Salesforce across the entire company
Social Media Coordinator
Bernard G. Johnson Coliseum
08.2018 - 05.2019
- Organized and ran all social media accounts with over 1,500 followers under the Johnson Coliseum
- Generated over 170,000 impressions and over 12,500 engagement across social media accounts
- Increased followers of social media accounts by 25%
Education
BBA - General Business
Sam Houston State University
Huntsville, TX05.2019
Skills
- Paid media campaign management on Google, Bing, Meta, & LinkedIn with $300k budgets
- Trained in GA4, GTM, Google Search Console, Adobe Analytics, & Power BI
- Proficient in Microsoft Products
- Adobe Photoshop, Premiere, After Effects, & Dreamweaver
- Pay-per-click advertising
- Digital marketing strategy
- Campaign strategy
- Keyword research
- Landing page design
- Basic understanding of HTML and CSS
- Multichannel marketing
- Google Analytics expertise
Certification
- Google Analytics Certification, Google Digital Academy - July 2025
- Advanced Google Analytics 4 (GA4), LinkedIn - August 2025
Timeline
Campaign Manager, Attendee
Informa Markets
05.2026 - Current
Sr. Digital Marketing Specialist
Informa Markets
01.2021 - 04.2026
Marketing Associate
ION Geophysical
06.2019 - 01.2021
Social Media Coordinator
Bernard G. Johnson Coliseum
08.2018 - 05.2019
BBA - General Business
Sam Houston State University