Kyle Neverett

Customer Retention and Conversion:

• Spearheaded all customer retention, conversion, and reactivation efforts to align with Betfred US's business plan.
• Created and developed a comprehensive rewards program from scratch, serving as the primary customer retention tool.Includes exclusive weekly offers, personalized customer service, and tailored benefits.
• Drove daily and weekly customer retention, conversion, and reactivation campaigns, contributing to achieving company KPIs.

Marketing and Communication:

• Led the development and implementation of marketing materials focused on customer retention management.
• Utilized a variety of communication channels effectively to connect with customers and enhance engagement.
• Developed all copy and marketing materials to support retention campaigns and provided detailed reports on campaign performance.

Operations Support and Analysis:

• Maintained company websites and retail odds boards to ensure accurate and up-to-date information.
• Curated daily sports betting sheets to support retail operations and enhance customer experience.
• Created in-depth reports analyzing customer betting patterns and behaviors to inform strategic decisions.

• Contributed weekly articles for SCCG Newsletter, a sports & igaming newsletter with over 50,000 weekly impressions
• Articles covered the fast-paced industry of Sports Betting/imaging.

• Performed a myriad of gameday roles to support the operation of Major League Spring Training games and Minor League Baseball season
• Aided in social media efforts, including creation of engaging content and planning/scheduling a consistent social media strategy
• Assisted players with completing necessary community service commitments, which required taking them to events, staying and volunteering with them
• Initiated community outreach efforts, including spearheading all donation requests from outside organizations and organizing events held at the ballpark.

• Led ballpark setup/breakdown, and aided with tarp pulls as needed
• Organized on-field promotions, sponsorship activation throughout games
• Filled in for miscellaneous gameday roles as needed.