Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic

KYLE NUTTER

New York,NY

Summary

Marketing leader with extensive experience at Lindt & Sprüngli, focusing on brand growth through data-driven strategies and innovative product development. Achieved significant market share increases and enhanced brand visibility via effective cross-functional collaboration. Experienced in mentoring junior talent, fostering a high-performing team culture. Proven track record in developing and implementing strategic marketing approaches that drive market growth and profitability.

Overview

12
12
years of professional experience

Work History

Director, Marketing

LIGHTHOUSE CREDIT UNION
Dover, NH
10.2022 - Current
  • Company Overview: A leading Credit Union in the state of NH and ME
  • Hired by a former CPG colleague to establish an evidence-based, consumer-centric marketing team at an organization shifting from an operations-driven to a consumer-driven model. I lead both the Growth Marketing and Marketing Operations functions. Successfully recruited and onboarded a team of five across these critical functions.
  • Led the successful rebrand of Northeast Credit Union to Lighthouse Credit Union, overseeing critical aspects of the transition including the development of the brand house, storytelling framework, and design guidelines in partnership with our Marketing Agency. Lighthouse achieved parity to Northeast Credit Union in aided and un-aided brand awareness, only 6 months after rebrand
  • Led the development of the new lighthousecu.org website. Facilitated cross functional review and approval of content, and partnered with our Marketing Agency to ensure design met the newly created standards for the brand. In 2025, this website won the “People’s Voice” Webby Award in the Websites and Mobile Sites: Financial Services & Banking category – becoming the first Credit Union to ever do so
  • Served as the marketing lead on a McKinsey-led special project to research, develop, and de-risk a new value proposition to enhance home lending accessibility for members
  • Collaborated with the Data and Analytics team to create business performance dashboards used to drive growth strategies grounded in modern marketing science
  • Partnered directly with Dr. Jenni Romaniuk of the Ehrenberg-Bass Institute to conduct Category Entry Point (CEP) research, informing enterprise-wide growth strategy and growth marketing initiatives
  • In partnership with our Marketing Agency, implemented the Google Marketing Platform and transitioned our programmatic video, display and search campaigns into DV 360 and SA 360
  • Actively overseeing the Marketing Operations function during the implementation of Salesforce Marketing Cloud and Data Cloud
  • Throughout rebrand and changes to our organizational structure, systems and processes, our marketing efforts have enabled Lighthouse to grow membership +2.2% over the past 12 months, beyond the +1.4% of our peer group average. Deposits and lending have also grown +1.1% and +1.6% respectively over past 12 months

Senior Packaging Development Manager

LINDT & SPRUNGLI (USA)
Stratham, NH
10.2022 - 10.2023
  • Company Overview: Leading premium chocolate manufacturer in the United States chocolate market
  • Internally recruited by the Director of Project Management to become the leader of the Packaging Engineering team. Lead team of five Packaging Engineers responsible for delivering consumer-driven innovation and sustainable packaging solutions. I held this position briefly before seeking a return to my Brand and Marketing career path
  • Project leader on an org-wide packaging sustainability initiative, leveraging my experience managing a P&L to ensure our products maintained parity in consumer preference without eroding profitability
  • In partnership with Creative Design and Brand Marketing, established new consumer centric briefing template and development process to ensure packaging concepts deliver against consumer needs
  • Developed packaging material qualification process to achieve cost savings and sustainability goals, with a focus on consumer-driven success criteria
  • Lead the delivery of semi-annual Packaging Sustainability reports in accordance with Non-Financial Reporting standards

Brand Manager, LINDOR

LINDT & SPRUNGLI (USA)
Stratham, NH
05.2021 - 10.2022
  • Company Overview: Leading premium chocolate manufacturer in the United States chocolate market
  • Promoted to Brand Manager on LINDOR, the largest brand in the United States Premium Chocolate category. Applied evidence-based marketing strategies focused on growing household penetration through effective advertising and winning innovation
  • During my time as Brand Manager, LINDOR realized a growth rate of +17.2% (versus prior period) and moved into the #5 market share ranking for all US chocolate brands
  • Selected to lead the development and deployment of a companywide impulse portfolio strategy in partnership with Sales and Product Development functions. This strategy is forecasted to grow the impulse portfolio +$40MM by 2025, focusing on untapped opportunities in convenience stores and checkout lanes.
  • Partnered with sales, customer marketing, and retailer leadership to develop 3-year growth strategy for club stores (Costco, BJs, and Sams), representing 20% of total brand sales
  • Led multiple agencies to build the “Made to Melt You” seasonal creative platform for LINDOR, leveraging category, human, and cultural insights to develop new seasonal copy achieving an IPSOS Brand Impact score of 222
  • Lead training on how to operationalize the Laws of Growth from the Ehrenberg Bass Institute for our new class of four ABMs in preparation for our annual brand planning process

Associate Brand Manager, CLASSIC RECIPE

LINDT & SPRUNGLI (USA)
Stratham, NH
05.2018 - 05.2021
  • Company Overview: Leading premium chocolate manufacturer in the United States chocolate market
  • Served as the sole brand owner for Lindt CLASSIC RECIPE, a level of responsibility typically held at the Brand Manager level. Established myself as a student and advocate of evidence-based marketing strategies and leveraged a diagnostic framework aligned with modern marketing science to successfully develop and align on annual brand plans with senior leaders
  • Grew CLASSIC RECIPE at a 16.9% CAGR over the two full years that I maintained full P&L ownership
  • Leveraging consumer preference methodologies (Conjoint, MaxDiff), as well as incremental penetration data in IRI to inform a SKU rationalization and innovation strategy for the brand. Transformed the business from being a single format portfolio, to an expanded portfolio with products across multiple category formats
  • Established CLASSIC RECIPE as a ‘key franchise’ (now a 3rd KF along with LINDOR and EXCELLENCE), earning the brand dedicated media spend (10% of revenue).
  • Led agency briefing, managed creative process, and aligned with senior leaders for first-ever CLASSIC RECIPE TV copy, resulting in new “Beyond Words” platform with IPSOS Brand Impact score of 233 (top 1% in category)
  • Led the coordination of an in-home IDI consumer insights program in partnership with Lindt global leadership team

Packaging Engineer

LINDT & SPRUNGLI (USA)
Stratham, NH
06.2015 - 05.2018
  • Company Overview: Leading premium chocolate manufacturer in the United States chocolate market
  • Lead packaging engineer on LINDOR, and Seasonal product portfolios. Demonstrated strong partnership with a broad set of functions including Marketing, Sales, Procurement, Production, and R&D to execute projects ranging from innovation, product renovation, and cost savings. My effective collaboration with the Brand Team over these 3 years ultimately earned me a place on the team after completing my MBA

Associate Packaging Engineer

CONAGRA BRANDS
Omaha, NE
06.2013 - 06.2015
  • Company Overview: Fortune 500 food manufacturer across consumer brands, private label, and food service
  • Lead packaging engineer for Orville Redenbacher’s, Act II, & DAVID Seeds. My collaboration with the ABMs and Brand Managers of these businesses inspired me to position myself to ultimately become a Brand Manager

Education

Masters - Business Administration

UNIVERSITY OF NEW HAMPSHIRE
Durham, NH
05.2018

B.S. - Packaging Science, Minor in Business Administration

CLEMSON UNIVERSITY
Clemson, SC
05.2013

Skills

  • Well-rounded professional with demonstrated ability to learn and excel in various functional areas ranging from marketing, R&D, and product development
  • Highly analytical and an effective storyteller with data Expertise in developing evidence-based brand and product strategies that align with modern marketing science
  • Demonstrated ability to manage brands from the diagnostics and strategy development phase, through the execution of initiatives
  • People leader with a passion to develop junior talent and mentor colleagues, both cross-functionally and within my own department
  • Recognized by leadership throughout my career as a skilled public speaker with extensive experience presenting marketing and product strategies to Global colleagues and Executive Leadership
  • Marketing strategy
  • Brand management
  • P&L Management
  • Data analytics
  • Market research
  • Product innovation
  • Team leadership
  • Cross-functional leadership

Personal Information

Timeline

Director, Marketing

LIGHTHOUSE CREDIT UNION
10.2022 - Current

Senior Packaging Development Manager

LINDT & SPRUNGLI (USA)
10.2022 - 10.2023

Brand Manager, LINDOR

LINDT & SPRUNGLI (USA)
05.2021 - 10.2022

Associate Brand Manager, CLASSIC RECIPE

LINDT & SPRUNGLI (USA)
05.2018 - 05.2021

Packaging Engineer

LINDT & SPRUNGLI (USA)
06.2015 - 05.2018

Associate Packaging Engineer

CONAGRA BRANDS
06.2013 - 06.2015

Masters - Business Administration

UNIVERSITY OF NEW HAMPSHIRE

B.S. - Packaging Science, Minor in Business Administration

CLEMSON UNIVERSITY

Similar Profiles

CREATE PROFILE
KYLE NUTTER