Kyle Patrick

• Developed an annual strategic recruitment plan and advised the Assistant Dean on the implementation of recruitment strategies.
• Developed an annual communication plan to keep track and touch base with prospective students.
• Oversaw a yearly recruitment budget of $40,000 and decided where to use funds.
• Provided consultation to identify priorities, strategic goals and action plans to increase enrollment, measured by increased applicants, admits, deposits, and yield rates.
• Developed an annual recruitment travel schedule that included in-state and non-resident markets based on data analysis.
• Collaborated with Strategic Communications to develop compelling deliverables (digital, print, social). Ensured materials are regularly updated for accuracy and that supplies were ready for each season and throughout the recruitment cycle as needed.
• Conducted personalized on campus visits with prospective students and families. Coordinated with the WVU Visitors Center and College faculty to schedule guest visitations in undergraduate business and economics classes.
• Supervised a team of 25 Student Ambassadors and one Graduate Assistant.
• Advised prospective WVU students on the criteria for application and admission to the College.
• Tracked, monitored and communicated with applicants, admits, and deposits using the TargetX CRM system
• Planned and executed an annual travel schedule each academic year.
• Planned and hosted multiple open houses for the College.
• Analyzed recruitment metrics regularly to identify trends and areas for improvement in sourcing strategies or processes.

-The West Virginia Associate of Collegiate Registrars and Admissions Officers is a non-profit organization whose purpose is to increase access to higher education and other post-secondary opportunities to the students of West Virginia and beyond.

• Planned the 2023 and 2024 WV college fair schedule for all 55 counties.
• Will host the 2025 WVACRAO Conference as President.

• Coordinated campus visits for prospective students and their families, showcasing the institution''s facilities, programs, and resources.
• Increased enrollment rates by organizing and participating in college fairs, open houses, and information sessions.
• Enhanced applicant experience by providing personalized guidance and support throughout the admissions process.
• Delivered engaging presentations about the college/university at various off-campus events such as high school visits or conferences.
• Reviewed applications for admission and made decisions.
• Registered students for classes using Banner.